Disruptive Influencers: How Digital Fatigue Is Shaping a New Generation of Changemakers
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Disruptive Influencers: How Digital Fatigue Is Shaping a New Generation of Changemakers
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Can marketing drive real change? Join me as I sit down with Shannon Walker, founder of Social Disruption, who’s revolutionising brand storytelling with purpose. From her Caribbean roots in a close-knit family, Shannon shares her pivot from luxury PR to building a business cantered on impact.
We dive into digital fatigue and why audiences crave authentic, inclusive narratives—think stories championing disability, culture, and community. Her bold challenge to rethink brand influence will spark your creativity.
What You’ll Learn
- Purposeful Storytelling: Craft campaigns with authentic impact.
- Inclusive Narratives: Amplify diverse voices in marketing.
- Ethical Influence: Navigate the industry with integrity.
- Community Connection: Harness the joy of giving back.
Shannon’s proof that marketing can be a force for good, built one powerful story at a time.
Marketing Vs The World is produced by Urban Podcasts.
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