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The mortgage industry is undergoing a technological revolution, yet many brokers remain hesitant to embrace these changes. Robert Rusu, founder of My Social Goals, returns to the podcast to share his insights on how AI and automation are transforming mortgage businesses—not by replacing advisors, but by eliminating the administrative burdens that lead to burnout.

As someone who entered the mortgage space without prior industry experience, Robert brings a fresh perspective to longstanding inefficiencies. He noticed that mortgage brokers spend countless hours on repetitive tasks: chasing documents, following up with leads, and managing administrative processes that could be automated. This observation led him to develop customized workflow solutions that integrate with CRM systems to handle these tasks automatically.

What makes Robert's approach unique is his focus on burnout prevention. While other companies may offer similar technological solutions, he recognizes that the true value lies in freeing advisors from the soul-crushing administrative work that distracts them from their core purpose. By implementing these systems, brokers can rediscover the vision that brought them into the industry in the first place.

The resistance to adoption often stems from fear—fear that AI will eventually replace human advisors or that the learning curve is too steep. However, Robert emphasizes that the cost of inaction far exceeds the investment required to implement these solutions. Those who embrace technology now position themselves ahead of competitors who may have more industry experience but lack technological efficiency.

For brokers feeling overwhelmed by technology or uncertain where to start, the message is clear: you don't need to become an AI expert overnight. Working with specialists who understand both the technology and the specific needs of the mortgage industry can provide the shortcuts needed to transform your business without the weeks of research and trial-and-error that Robert himself went through.

Ready to prevent burnout while maximising growth? Visit Robert's website or book a discovery call to explore how technology can become your silent partner in building a more sustainable, efficient mortgage business.

Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk

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