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Dig In

Dig In

De: Dig Insights
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 Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.Dig Insights Economía Marketing Marketing y Ventas
Episodios
  • 120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

    120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
    May 21 2025

    In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a long-running shopper study turned into a revenue-driving program, the need for industry-wide accountability on data quality, and the power of insights that truly add value.
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    3 m
  • 120. How Synchrony turned one shopper study into a business-building insights program

    120. How Synchrony turned one shopper study into a business-building insights program
    May 14 2025

    On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.
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    31 m
  • 119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills

    119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills
    May 7 2025

    In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Khary Campbell, VP of Consumer Research & Insights at Comcast, on how creating in-context learning capabilities like virtual reality shelf sets can streamline innovation, how embedding empathy into research through real-life consumer interactions creates business value, and why asking “how might we?” is the mindset shift every insights leader needs to drive transformation.
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    3 m
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