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Welcome back to the Grab Your Assets Podcast. In this episode, Adam breaks down what most CPG brands—and agency bros—get completely wrong about strategy: they skip straight to tactics.

This isn’t another “just post more UGC” episode. We’re talking real strategy rooted in Ritson’s four-step framework: Diagnosis, Strategy, Tactics, and Measurement. You’ll learn why running ads without a proper diagnosis is like prescribing meds without a patient. And why most performance plateaus are just symptoms of a deeper positioning problem.

You’ll also get Adam’s take on:

• LTV:CAC and what that ratio should look like (hint: it’s not 1:1)
• How segmentation, targeting, and positioning (STP) should drive your content, not the other way around
• Why most marketers copy the category leader instead of carving their own lane
• The content strategy mix you actually need (hint: 60% brand, 40% performance)

🎯 If you’re running ads without a brand strategy—or have a brand without a clear category position—this episode will slap you back into focus.

🎁 Download the Free Creative Audit Cheat Sheet to find the whitespace, fix your messaging, and start scaling smarter:

👉 Creative Audit Cheat Sheet

📁 Check out Adam’s portfolio + client reel:

👉 Portfolio + Video Reel

Thanks for listening to the Grab Your Assets podcast—where marketing strategy, content engines, and dad-preneur chaos all collide.

This show is for CPG brands, founders, and creatives who want to scale profitably without losing their minds. Whether I’m deep-diving into messaging strategy, roasting ad trends, or ranting about what it’s like building a business on zero sleep and toddler snacks… you’re getting the real deal here.

⚡ If you’re spending over $10K/month on ads and want a fresh set of eyes on your creative, grab my free Creative Audit Cheat Sheet—a no-fluff resource to help you find the gaps, fix the messaging, and scale with confidence.

👉 grabyourassets.com

Email me at adam@grabyassets.com

📍 Based in St. George, Utah—serving brands up and down the I-15 corridor (and beyond).

📲 Follow along:

Instagram: @grabyourassets

LinkedIn: Adam Garceau

TikTok: @AdamGarc3au