What does it really take to design a brand that doesn’t just look good—but feels like you and connects with your community?

In this episode, Tessa and Rocky reflect on how Maven’s brand came to life—organically, imperfectly, and through plenty of trial and error. From creating mood boards with gut instincts to learning the difference between a logo and a real identity, they share what it looked like to build something that felt true before it looked polished.

If you’re a woman entrepreneur navigating the branding process—especially without a big budget or clear blueprint—this episode offers reassurance, real talk, and a reminder that your brand starts with what you believe, not just what you build.

💡 Key Takeaways:

Click the link for our FREE Guide: Design a Brand That Builds Real Connection https://stan.store/mavencommunity/p/design-a-brand-that-builds-real-connection

🔖 Resources & References:

📚 Start With Why by Simon Sinek
📚 Building a StoryBrand by Donald Miller

💬 Join the Conversation:

What story does your brand tell? Drop into our community on Geneva and share your visual identity journey.

🔗 Connect with us:

Instagram → @maven.community
Join our community → https://links.geneva.com/invite/af6ecd07-9070-43b7-9629-7aaa166aa131
More at → www.mavenslc.com