Design Thinking for your Life & Career With Ashwini Deshpande
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Design Thinking for your Life & Career With Ashwini Deshpande
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My guest this week on Tales from Heads is Ashwini Deshpande, co-founder and Director at Elephant Design - India’s largest independent design consultancy.
Through stories and anecdotes from her life and career, Ashwini shares how a not-so-confident young girl from Aurangabad went on to set up a successful business and became one of the finest thinkers on design - not just in India but in the whole world. We talk about how the idea of Elephant was born, the early challenges, going to a meeting and being asked ‘where is sir’, being a users’ advocate, a powerful lesson learnt from a client (Conflicts are situational, don’t let them affect your relationships), her advice to clients (get you design partner into the game early), the creation of the PaperBoat brand, and more. It’s sixty minutes of pure magic.
Listen in. Learn. And get inspired!
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