🚀 Google’s Big Move: A $23 Billion Bet on Cybersecurity Google’s parent company Alphabet is in advanced talks to acquire Wiz, a rising cybersecurity startup, for a staggering $23 billion. While this buyout is focused on cloud services, the ripple effect could soon touch areas like organic search security and digital marketing. Stay tuned—improved security could mean better search filtering and safer web experiences for everyone.

✨ Tracking Success: Ad-buyer Trends & What Matters Big brands are finally focusing less on how often their ads are seen and more on the business they actually generate. For dental practices, this mirrors the importance of tracking results: it’s not just about clicks, it’s about getting new patients in the chair! Ross and Scott urge practices to invest in meaningful call tracking and analytics—but remind us it’s tough to be perfect, especially with growing privacy restrictions.

🦷 Google’s Core Update: Hope for Those Hit by Helpful Content Changes New Google core updates are coming, with an emphasis on giving proper credit (and rankings!) to creators who are genuinely helping their audiences. If your site struggled after past updates, help may be on the way. Practices that provide authentic, useful information could see a lift.

🌐 The Truth About Domain Names for Dental Practices Does it matter if you have a .com, .ca, or .net? According to fresh research, not really—as long as your domain matches your location and the site quality is high. Scott and Ross recommend checking for domain history and spammy backlinks before buying an “amazing” domain. Sometimes, a cheap or available name is hiding a messy past!

👀 Google Testing: New Local Search & 3D Images Google is experimenting with new AI-powered local search layouts, including horizontal scrolling results and smarter “packs.” Plus, 3D and AR images could soon make listings pop, especially for practices that showcase tech or products. Imagine letting patients virtually tour your office or dental tech right in search results!

💡 Key Takeaway:
SEO and digital marketing are always evolving. Whether it’s AI-organized search results, privacy challenges for tracking, or Google’s changing expectations for content—staying informed is your best weapon for ongoing growth.

• (01:06) - Google Eyes Major Acquisition of Wiz
• (03:12) - Changing Focus to Conversions
• (07:57) - Another Google Core Update
• (10:17) - Updates to Page Experience Tracking
• (13:13) - Google Tests Back to AI Button
• (15:38) - How Domains Affect US Rankings
• (19:56) - Data Informs SEO
• (21:50) - To Do Before Buying a Domain
• (25:06) - 3D and Augmented Reality in Search
• (26:54) - How Google Could Use 3D for Dental Practices
• (28:11) - AI Local Search Results