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Demystifying ATL, BTL and TTL Marketing

Demystifying ATL, BTL and TTL Marketing

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What are the various types of marketing activities and how do they relate to each other?

When it comes to Advertising and Marketing you must have come across the terms ATL, BTL and TTL and wondered what the terms actually mean? So, let's try to understand what these Marketing Terms stand for and how they are different from each other.

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