In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.

Chapters:

• 00:00:00 - Kicking Off the Perpetual Traffic Podcast
• 00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce
• 00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader
• 00:04:17 - Google’s Hidden Updates: What You Need to Know
• 00:06:43 - Why User Experience is the Secret Sauce in Ad Success
• 00:08:09 - Supercharging Ad Performance with AI Max
• 00:17:26 - Crafting Landing Pages That Drive E-commerce Success
• 00:25:06 - Unlocking the Power of Custom Templates for Agencies
• 00:25:40 - E-commerce Landing Page Templates You’ll Love
• 00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales
• 00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages
• 00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition
• 00:38:01 - Dive Into Unbounce’s Best Templates and Categories
• 00:40:42 - Wrapping Up: The Key Takeaways You Can't Miss

LINKS AND RESOURCES:

• Deliver the most relevant ad across surfaces
• Episode 707: Decode Google’s New Diabolical Landing Page Changes with Tas Bober
• Val on LinkedIn
• Unbounce on LinkedIn
• Landing Pages and Templates
• Oli Gardner Unbounce videos
• Tier 11 Data Suite
• SUPERCHARGE YOUR MARKETING ROI
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with