In Part 2 of our interview with Christian Conrad — coach, former Kellogg’s exec, and author of Magical Company Culture — we go deep into the execution side of culture.

Forget team-building retreats. Christian outlines a leadership playbook where trust, behavioral habits, and culture KPIs like eNPS are used to build high-performing, emotionally engaged teams.

• Why “100% trust from Day 1” transforms startup teams

• How to implement daily engagement boosters like connective listening and feedforward

• Why eNPS should be every founder’s culture KPI

• How one client scaled eNPS from 6 to 40 in 18 months

• The 4DX execution framework applied to startup leadership

Christian Conrad is the founder of Management Boost and author of Magical Company Culture. His mission? 1 million smiling employees by 2035. He’s coached global corporations and hypergrowth startups alike on measurable, trust-based leadership.

🔥 If you’re a founder, investor, or executive navigating scale, this episode is your culture execution guide.

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• Guest Name: Christian Conrad (https://www.linkedin.com/in/christianconrad-magneticculture/)

• Role: Leadership Coach & Author of Magnetic Company Culture

• Blog Post Part 2: Read the Full Blog Here: https://www.startuprad.io/post/the-culture-execution-playbook-for-founders-part-2-of-our-interview-with-christian-conrad

• Blog Post Part 1: https://www.startuprad.io/post/the-ultimate-guide-to-building-a-magnetic-company-culture-in-startups

• Resources:

  • Christian’s Website

  • eNPS Overview (Gallup)

• Timestamps:

  • 00:00 – Why Culture Execution Fails

  • 03:15 – Long-Term vs. One-Off Trainings

  • 06:00 – The Trust-First Management Mindset

  • 10:10 – The 4DX Framework for Culture

  • 13:50 – Case Study: eNPS Growth Story

  • 17:22 – Three Founder Habits to Start Today

  • 20:00 – Final Thoughts for Founders

👉 Struggling with small biz finances? Tide’s free account + up to €400 cashback makes it a no-brainer: tide.co/Podcastsde – use code STARTUPRADIO

What if your company culture was your biggest growth engine? In this episode, we dive deep with leadership coach Christian Conrad to unpack what makes startup cultures not only magnetic but measurable — and how founders can lead with emotional intelligence and trust from Day 1.

📌 What You'll Learn:

• How to use eNPS to measure engagement and cultural health

• Why trust-first leadership beats control-based management

• The daily engagement boosters that scale with your team

• How to retain top startup talent during the Fachkräftemangel

• When to use the Kano model and 4DX to execute cultural transformation

👤 Guest Spotlight:

Christian Conrad, founder of Management Boost and author of Magical Company Culture, is on a mission to create 1 million smiling employees by 2035. He has helped startups and corporates alike transform their cultures into scalable engines for growth.

🎯 Your Turn:

If you’re building a startup, managing a tech team, or investing in founders — this conversation will shift your thinking on leadership.

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• Give us feedback: https://forms.gle/SrcGUpycu26fvMFE9

Follow the editor in chief / founder on LinkedIn:http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=joernmenninger

• Guest Name: Christian Conrad, Leadership Coach & Author

• Blog Post: The Ultimate Guide to Magnetic Company Culture

• Relevant Resources:

  • Magical Company Culture – Book

  • Christian's Homepage

⏱ Timestamps:

• 00:00 – Introduction

• 05:12 – What Is a Magnetic Company Culture?

• 13:20 – Measuring Engagement with eNPS

• 22:05 – Trust-Based Leadership and Emotional ROI

• 31:47 – Daily Engagement Boosters for Startup Leaders

• 40:15 – Case Study: Renewable Energy Company Culture Turnaround

• 48:05 – Closing Advice for Founders

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What does it really take for a green tech startup to secure venture funding in 2025? In this episode, we uncover what makes VCs say yes—and what founders consistently get wrong.

• How DACH green tech startups are redefining sustainability with scalable business models

• Why AI is a tool—but not the product—in climate innovation

• The power of vertical SaaS in navigating ESG compliance

• What Hi Inov looks for in Series A funding rounds

• Where Germany, Austria, and Switzerland stand in the race to net zero

Wolfgang Krause, Managing Partner at Hi Inov, shares exclusive insights from the 2025 Green Tech Software Mapping. He’s an expert in climate tech investment strategy, known for identifying scalable software ventures with deep vertical focus and strong ESG execution.

With regulatory pressure mounting and climate urgency at an all-time high, Wolfgang explains why economic viability beats greenwashing—and how real innovation means operationalizing sustainability across value chains.

Love what you’re hearing? Follow Startuprad.io, subscribe on Spotify or Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review. Sharing is scaling—help founders, VCs, and executives learn from this deep dive into the future of green tech.

Guest Name: Wolfgang Krause, Managing Partner at Hi Inov
Blog Post: Green Tech Startups: Investing in the DACH Region’s Climate Innovation Boom

Relevant Resources:

• Hi Inov Website – https://www.hiinov.com/

• Deepki Vertical SaaS Platform – https://www.deepki.com/