Data Lakes for Dummies & How To understand Data?| Podcast Reach 4 Growth

What the heck is a Data Lake? Should you be using AWS or Google Cloud? And how do you actually get usable insights from all the raw data sitting in your tools?

Marketers love data but let’s face it, data infrastructure can feel like a black box. What’s a data lake really? How is it different from a database or a CDP? And which one do you actually need? In this episode of Reach 4 Growth, I sit down with Khaled Thabit, Director of Data Engineering at Property Finder, with over 20 years of experience designing and scaling data systems across industries.

Together, we break it down in simple language for marketers, founders, and non-technical leaders—so you can make the right decisions and build a true growth engine. 🚀 What we cover:

✅ Database vs Data Lake – What are the differences, and when to use each ✅ Data Lake vs CDP (Customer Data Platform) – Which one fits your needs better ✅ AWS vs Google Cloud – Choosing the right platform for your marketing stack ✅ How to go from Raw Data to Actionable Insights – Without getting lost in dashboards ✅ What makes (or breaks) a data-driven culture – Especially in marketing teams

💡 You’ll learn: - How to assess your current data setup (even if you're not technical) - What to prioritize in your data pipeline for clean reporting & attribution - How to avoid common data infrastructure mistakes that cost performance - When to invest in a CDP vs when a data lake is enough 🎯 Whether you’re scaling e-commerce, building a B2C startup, or leading marketing in a non-technical team—this episode will help you bridge the gap between data complexity and practical business results. 🎧 Connect with me on LinkedIn: Mohamed Gamal

📩 Join the Reach 4 Growth community – Authentic growth, real success.

👉 Don’t forget to Like, Subscribe, and hit the 🔔 Bell to stay updated.