Danone’s Arthur Sylvestre on Embracing Digital Commerce to Fuel Growth in Perishables
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Danone’s Arthur Sylvestre on Embracing Digital Commerce to Fuel Growth in Perishables
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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Arthur Sylvestre, VP of Digital Commerce at Danone North America. Arthur shares how the company’s mission and strategic renewal have positioned it for outsized growth, especially in a category as complex as perishables.
He reflects on Danone’s culture of digital enthusiasm, its collective approach to retail media, and the mindset needed to build long-term, sustainable growth. Arthur also outlines how digital teams can elevate their impact by influencing both online and offline sales and keeping organizations focused on what drives meaningful results.
Key takeaways
- Perishables can succeed in digital. Danone’s double-digit eCommerce growth shows the opportunity is real
- Retail media should be approached as a collective effort across sales, media, and brand teams
- The most effective teams stay focused on the fundamentals, not the noise
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