In this compelling episode of the Create Forward Show, host Ward Andrews delves into the nuanced distinctions and intersections between Curation, Art, and Design. Inspired by Rick Rubin's philosophy that "the audience is last" in art, Ward explores how this contrasts sharply with design, where the audience's needs and preferences come first, and curation, where you essentially become the audience. Through engaging discussions, Ward invites listeners to reflect on their roles within these creative realms. Whether as an artist, designer, or curator, understanding where you fit can significantly impact the outcome of your creative endeavors. The episode also examines the practical implications of these roles in real-world projects, such as the difference between artfully creating a website and designing one with a specific audience and purpose in mind. Expanding on these themes, the episode dives deeper into Rick Rubin's creative phases - Seed, Experimentation, Craft, and Completion - and how these stages relate to the broader concept of the Creativity Wheel. Ward challenges listeners to consider not just the aesthetic aspects of their work but also its functionality and the audience it serves. From discussing the pitfalls young designers might face when prioritizing art over design to comparing the roles of videographers, filmmakers, and content creators through the lens of Spike Lee's diverse portfolio, this episode is a treasure trove of insights for anyone involved in creative work. Key takeaways include the importance of knowing your role, understanding the desired outcome of your project, and recognizing who you are ultimately serving.