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In this episode of Culture Change RX, Sue Tetzlaff discusses the importance of initiating movements within healthcare organizations to create lasting and impactful change. She emphasizes that true revolutions require more than incremental improvements; they demand a collective effort around a shared purpose. Tetzlaff shares insights on how to mobilize people, the significance of leadership, and the necessity of data in driving change. She also highlights successful examples of movements and the importance of celebrating the “first followers” as the movement builds momentum.

• A movement is more than incremental change; it is impactful and lasting.
• Starting a movement often begins with one person or a small group.
• Hope is not a strategy; movements require intentionality and leadership.
• Celebrating first followers is crucial for building momentum.
• Data is essential for guiding and measuring the impact of a movement.
• Expect resistance and noise; persistence through this is key in the infinite game of change.
• Communication cadence is vital for keeping the movement alive.
• Creating a volunteer army can empower employees to drive change.
• Leaders play a critical role in activating and sustaining movements.

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