On this episode of Creator Ops, I talk with Jay Singh, the founder of Casper Studios, a design and development agency that creates incredible digital products for creators.

During our conversation, we talk through

• A step-by-step process for determining what type of product you should create
• How to involve your audience throughout the development & feedback process
• How to correctly price your product
• The importance of financial models and projections for predicting revenue
• The best way to develop a prototype including which AI tools to utilize
• And lastly, how to tackle the uncomfortable idea of asking your audience for money

Links:
Jay's LinkedIn
Casper Studios
V0

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About:

Creator Ops teaches you how to become a great manager or operator for creators.

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more.

We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space.

Connect with me (Thomas Schreiber) on:
Linked
YouTube
Instagram

If you have any questions, comments, or feedback, send me an email: thomas@creatoropsmedia.com

On this episode of Creator Ops I talk with Charles Haynes who is the Founder & Managing Director at Ziggurat XYZ a talent agency representing digital creators within the STEM, DIY, and factual entertainment industries.

They work with 35 different creators but during our conversation we focus on two:

The first being James Hoffmann who is a YouTuber with 2.3 million subscribers. James makes videos about anything and everything to do with coffee. He creates how-tos, guides, reviews, vlogs, video essays and more.

We’ll also dive into Anna & Philipp who are the creators of the YouTube channel How To Renovate A Chateau. Anna and Philipp create weekly videos about their renovation and have accumulated over 500,00 subscribers

Throughout our conversation Charles and I dive into a number of topics including:

• The various revenue streams James Hoffmann has built
• How Creators should approach the process for choosing a manager or Talent Agency
• How Charles developed additional services beyond just brand deal management
• Anna and Phillipp’s revenue streams including their wallpaper launch, interior design course, and Patreon
• The Future of Long & Short-Form Content
• And Lastly Charles perspective on managers collecting commission & poaching talent from other agencies

Links:
Charles Haynes LinkedIn
Ziggurat XYZ Website
James Hoffmann YouTube
How To Renovate A Chateau

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

On this episode of Creator Ops, I talk with Brett Dashevsky, the former head of creators at Kickstarter.

Kickstarter is a crowdfunding platform where creators can seek funding for creative projects by offering rewards to those who pledge support. The funds are only released if the project reaches its funding goal.

Brett developed and executed Kickstarter’s content creator strategy, guiding top creators in transforming their audiences into engaged backers. He partnered with some of the biggest names in digital media, including Hank Green, Solar Balls, Brent Underwood, Jake Carlini, Haminations, and more, to launch high-impact crowdfunding campaigns.

Brett is also the founder of Creator Economy NYC. Through curated events, Brett is building the premier network for content creators, marketers, and industry leaders at the intersection of media, tech, and business.

During our conversation, we dive deep into crowdfunding, including:

• Understanding the structure of a crowdfunding campaign
• How to know if your community is strong enough for crowdfunding
• The risks & responsibilities most creators don’t think about
• Deciding how much to raise and when to launch
• Building a compelling rewards structure
• Biggest mistakes creators make when crowdfunding

Links:
Brett Dashevsky LinkedIn
Kickstarter For Creators
Creator Economy NYC

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments, or feedback, send me an email: thomas@creatoropsmedia.com

On this episode of Creator Ops, I chat with Zach Blank, who runs the day-to-day operations for Nick DiGiovanni, a chef and YouTuber with over 23 million subscribers.

During our conversation, Zach and I talk through:

• The thumbnail strategy that helped Nick grow from 2 million to 23 million subscribers
• The importance of collabs when growing your audience on YouTube
• The Key metrics Zach tracks on every YouTube video
• How Zach approaches short-form vs long-form content
• The best way to dub videos in any language
• Why Zach has almost completely eliminated brand deals from long-form videos
• Lastly, how he approaches team structure and size

Links:
Zach Blank LinkedIn
Nick DiGiovanni YouTube Channel
Human Voiceover

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

On this episode of Creator Ops, I chat with Scott Fisher, the founder of Select Management Group.

Scott started Select 15 years ago and has managed some of the biggest creators, including Gigi Gorgeous, Tyler Oakley, Amanda Steele, and Mindy McKnight. Today, they manage over 450 creators and influencers across many different categories.

During our conversation, Scott and I talk through:

• How Scott landed his first creators back in 2010
• Negotiating brand deals while cleaning toilets at Starbucks
• The nuances of scaling a talent management company
• The hidden risks of creator businesses
• Managing burnout among talent managers
• The Future of the Creator Economy and the New Hollywood

Links:
Scott Fisher LinkedIn
Select Website

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

Subscribe to The Creator Ops Podcast:
Apple Podcast
Spotify
Amazon
Pocket Casts

On this episode of Creator Ops, I chat with Jonny Davies, the manager behind creators Ali Abdaal & Simon Squibb!

During our conversation, Jonny and I talk through:

• The formation of Ali Abdaal's partnership with Headspace
• Navigating brand deals for Simon Squibb
• Building long-term IP for creators
• How to land your first brand deal as an emerging creator
• How Ali and Simon structure their teams
• The Future of Equity Deals in the creator economy

Jonny works at Sixteenth, a management agency working with award-winning creators across a variety of niches.

Links:
Jonny Davies LinkedIn
Sixteenth
Ali Abdaal YouTube Channel
Simon Squibb YouTube Channel

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

Subscribe to The Creator Ops Podcast:
Apple Podcast
Spotify
Amazon
Pocket Casts

On this episode of Creator Ops, we discuss how creators build world-class products with Miles Sellyn, the VP of Partnerships @ Course Studio

Course Studio is a design and development agency focused on helping creators build products for their audiences. They’ve helped launch products for creators such as Colin and Samir, Dr. Becky, Ryan Trahan, Miss Excel, and many more.

During our conversation, we talk through the most successful way to build and launch a product as a creator, including:

• Figuring out what type of product to build as a creator
• How to validate an idea early on
• Mistakes to avoid when building and developing
• And the most overlooked part of launching and marketing a new product

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

Subscribe to The Creator Ops Podcast:
Apple Podcast
Spotify
Amazon
Pocket Casts

On this episode of Creator Ops, we discuss Klarna's influencer strategy with Juliann Kane, who works on Influencer, Social, and content at Klarna.

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

Subscribe to The Creator Ops Podcast:
Apple Podcast
Spotify
Amazon
Pocket Casts