Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both...

In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count!

If you’ve ever felt lost planning your next release or you want to rethink how you roll out new music, this episode will show you how to load up the right way!

DISCOVER:

1. Why The Best Marketing Happens Before And After Your Release Drops

2. How To Build A Timeline That Drives Action (Not Just Hype)

3. What To Do Instead Of Chasing Pre-Saves

4. How To Create Fan Experiences That Lead To Real Results

5. Why Industry Advice Leans Too Heavily On Pre-Release Promotion

6. What To Ask Yourself When Planning A Launch

7. How To Avoid Overplanning And Actually Ship Your Release

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely...

In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers!

If you’re building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions!

DISCOVER:

1. Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype

2. What To Know About D2C Artist Businesses and D2C Brands

3. How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily

4. What Direct To Fan Is Actually About (Hint: It’s Fan Monetization, Not Platforms)

5. Why You Can’t Rely On Tools Alone To Build A Direct To Fan Business

6. How To Evaluate The Costs Of Changing Platforms In Your Business

7. What Direct To Fan Will Never Be and How To Build It The Right Way

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Shout out to Dame Ritter for the Inspiration

Join Us In The Indepreneur Discord Server!

Getting Everything You Can Out of All You've Got

Looking to expand your team or need marketing help? Apply to work with IndieX!

Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count...

In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step!

If you’re seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building!

DISCOVER:

1. Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention

2. What Tests To Run After Getting Traction

3. How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement

4. When To Start Selling and Why You Don’t Need The “Perfect” Offer To Begin

5. Why So Many Artists Underestimate Their Ability To Monetize Attention

6. What To Do In The “Murky Middle” Between Content Success And Business Growth

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!