Episodios

  • Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized show

    Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized show
    Jul 5 2025
    Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized show In this episode of the CreatingReorganized show, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0001 Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/83zw2yadn7jl For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/ For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore
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  • Creating a sales funnel with your video podcast, CreatingReorganized show

    Creating a sales funnel with your video podcast, CreatingReorganized show
    Jul 4 2025
    Creating a sales funnel with your video podcast, CreatingReorganized show In this episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels guides you as a small business owner, through the intricacies of creating a successful sales funnel using video podcasts. She begins by discussing the importance of having a sales funnel and how it can convert casual listeners into paying customers. Key concepts covered include understanding the stages of the sales funnel (awareness, interest, desire, and action) and how to map out a listener's journey. Prof. Soei-Winkels also highlights the importance of tools. Additionally, she delves into the #ElaborationLikelihoodModel to explain how people process persuasive messages, helping you understand why a well-structured sales funnel is crucial for your business. By the end of the episode, you’ll have actionable steps to set up your own video podcast sales funnel, learn strategies to nurture and convert leads, and know how to use psychological insights to enhance your #marketing efforts. Tune in for comprehensive guidance on transforming your #videopodcast into a dynamic sales machine. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0008 Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/83zw2yadn7jl For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/ For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore
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  • Storytelling from behind the scenes for engaging your leads, CreatingReorganized show

    Storytelling from behind the scenes for engaging your leads, CreatingReorganized show
    Jul 3 2025
    Storytelling from behind the scenes for engaging your leads, CreatingReorganized show In this episode of the #CreatingReorganized show, you’ll uncover the art of storytelling to engage and convert your leads. Prof. Dr. Eleonore Soei-Winkels delves into the transformative power of behind-the-scenes stories for small business owners and content creators. The episode highlights the significance of authenticity, transparency, and relatable storytelling to build trust and boost sales. Your will learn how you can use Bandura's Social Learning Theory for your storytelling that resonate with your audience. By the end of the episode, you'll be equipped with actionable strategies, like a Meet-Your-Clients series (case study: #PodbeanAmplified by @Podbean) to turn your daily business experiences into engaging content that attracts, engages, and converts leads into loyal customers. Don't miss this guide to using storytelling as a strategic tool for your business video podcasting. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0007 Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/83zw2yadn7jl For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/ For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore
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  • When to record, edit and publish your video podcast seasonal strategies for the small business owners to avoid burnout, CreatingReorganized show

    When to record, edit and publish your video podcast seasonal strategies for the small business owners to avoid burnout, CreatingReorganized show
    Jun 30 2025
    When to record, edit and publish your video podcast seasonal strategies for the small business owners to avoid burnout, CreatingReorganized show In this episode of the #CreatingReorganized show, you learn seasonal strategies for recording, editing, and publishing your video podcast as a small business owner. Prof. Dr. Eleonore Soei-Winkels shares her insights and practical tips on how to align video podcast content with seasonal trends to maximize engagement and sales. She teaches you the importance of timing, batch recording, and using various tools like Podbean, Descript, Typeform, Metricool, and ActiveCampaign for workflow efficiency. The episode aims to help the founder streamline the production processes, avoid burnout (or "podfade"), and leverage video podcasting as an effective marketing tool across years to drive sales. Additionally, Eleonore offers a business podcasting internship opportunity for interested listeners. The episode concludes with encouragement for viewers to prioritize their mental health and business goals over rigid content creation schedules. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0004 Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/83zw2yadn7jl For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/ For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore
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    1 m
  • Best ways to showcase your products or services on a video podcast to drive sales, CreatingReorganized show

    Best ways to showcase your products or services on a video podcast to drive sales, CreatingReorganized show
    Jun 29 2025
    Best ways to showcase your products or services on a video podcast to drive sales, CreatingReorganized show In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales. Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences. While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory. With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0003 Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/83zw2yadn7jl For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/ For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore
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  • How to Qualify Leads and Convert Them into Paying Customers, CreatingReorganized show

    How to Qualify Leads and Convert Them into Paying Customers, CreatingReorganized show
    Jun 28 2025
    How to Qualify Leads and Convert Them into Paying Customers, CreatingReorganized show In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0002 Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/83zw2yadn7jl For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/ For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore
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