Episode Title:
Cravings, Part 2: How to Respond Without Giving In

👋🏾Hi, I’m Dr Fiona Dowman, a qualified Clinical Psychologist in the UK.

🔍 Episode Summary:
In this second part of our cravings series, we’re taking everything we learned about what cravings are—and now focusing on what to do when they show up.

You’ll hear a powerful metaphor (involving a very persistent stray cat!) that helps explain why cravings feel so relentless, and why your response to them matters. We’ll build on the idea of urge surfing and how to stay with an urge rather than trying to fight or feed it. It’s about learning a new way to relate to cravings, and giving yourself a real chance to choose differently.

🧠 What You’ll Learn:

• Why cravings can get louder before they go away
• How feeding a craving—literally or mentally—makes it stronger
• The “stray cat” metaphor that helps explain cravings
• A reminder of how urge surfing works, and how to practice it
• Why being curious (instead of reactive) is a powerful first step
• How to start creating new, value-based responses to cravings

🔗 Resources I Mention:
🎧 Free 20-minute Mindful Drinking Audio Guide:
www.purplebridgepsychology.co.uk/free-mindful-drinking-guide

📬 I’d love to hear how you’re getting on with urge surfing or noticing cravings in a new way.
You can reach me at: info@purplebridgepsychology.co.uk
Or follow along on Instagram: @purplebridgepsychology

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As always, this podcast is not a substitute for personalised support. If you’re concerned about alcohol dependence, please speak to your GP or local alcohol service..

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