• Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

  • Feb 5 2025
  • Duración: 40 m
  • Podcast

Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

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  • Resumen

  •  Pricing is probably the trickiest, most stressful part of managing a subscription business.

    How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizing it to optimize for elasticity of demand and value created? If these questions plague your organization, you'll want to take notes today.

    Matt Lindsay, founding partner of Mather Economics is a subscription pricing expert who's helped hundreds of publishers build and evolve robust pricing models.

    In today's conversation, we're taking on pricing controversies, including the role of introductory offers, how to raise prices and how to respond to a subscriber threatening to cancel.

    Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

    • Here’s How »

    Join the Subscription Stories Community today:

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