Controversial Marketing Myth
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Controversial Marketing Myth
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Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…
Timestamps:
00:00 Introduction
01:11 Controversial Statement: Split Tests are B.S.
01:28 The Problem with Split Tests
06:40 Valid Split Testing: What It Takes
07:01 Optimization vs. Maximization
08:54 Real-World Examples and Lessons
19:58 Conclusion and Final Thoughts
20:16 Outro and Contact Information
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