“Organisations are dreadful at crisis management and conflict transformation.”

On this episode, William Perry, Vice President of Global Sales at Lucanet speaks about how we can equip sales teams with the tools of conflict management.

William gives real-life examples on managing conflict, and what his years of working with International Government Institutions, Peacebuilding organisations, the Foreign Service, and US Department of State has taught him when building a successful GTM Sales team.

“Conflict is the pursuit of incompatible goals by different groups.

When people think of conflict, they automatically deploy the avoidance style of conflict management.

There are 5 different styles of conflict management; understanding those styles are crucial to building a formidable way of operating when you’re in a crisis situation.”

Listen to this episode to find out what they are, and how to put them into practice.

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