B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?

Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.

In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down:

- The competitive insights that actually move the needle

- Common mistakes marketers make when analyzing competitors

- How to turn competitive intelligence into revenue growth

If you're in B2B marketing, demand generation, or product marketing, this conversation is for you.

Follow Andy McCotter-Bicknell on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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