Join Nick Powills from 1851 Franchise as we dive deeper into lead generation. In this episode we are hitting the top topics all franchisors scratch their heads over. Learn the financial motivations that drive serious candidates, how to turn an unresponsive lead by using a different set of tools and content, and turn Discovery Day failures into actionable insights, and much much more!

Franchise Sales Feeling Stuck? You're not alone. “Where are my leads?” is the #1 question every founder, salesperson, and CEO in franchising asks. But the answer isn't more leads—it's more predictability. If you want to build a *data-backed system that tells you where deals are coming from—and why they stall—* this is for you.

Join Nick Powills, Head of Growth at Mainland and franchise expert, as he delves into the critical role of transparency in franchise sales. Discover the common frustrations of new franchisees regarding costs, real estate timelines, and scaling strategies. Learn how franchisors can set realistic expectations from the outset, including presenting financial data ethically and addressing potential hidden gaps in the sales process. Understand why unexpected expenses and lengthy buildout times often surprise franchisees and the importance of proving success with a single unit before expansion.