Social Media That Starts Conversations: A Double Duty Agent’s Guide

SHORT PROMOTIONAL TAGLINE

Struggling with what to post? Discover 10 intentional post ideas that actually spark engagement and remind your network you’re in real estate.

EPISODE OVERVIEW

This podcast is for the real estate agents building their dream life and business on their terms - especially if you're working another job, raising a family, or building it all at once.

In this episode of Coach’s Corner on the Double Duty Agent Podcast, Carla answers a challenge posted in the dual-career agent Facebook group:

“Where do you get engaging posts to build traffic?”

Carla dives into how to use social media with intention - not as your sole lead generation strategy, but as a powerful reinforcement tool to stay visible, build relationships, and spark real conversations that lead to appointments.

You’ll learn:

• Why your goal on social media should always be conversations
• Why “just posting” isn’t enough (and what to do instead)
• 10 post ideas that Double Duty Agents can implement in under 15 minutes a day

This isn’t just content. This is coaching. Let’s go.

QUOTABLE MOMENT

“Conversations create relationships. Relationships turn into appointments. And your posts? They’re simply the spark.”

COACHING REFLECTION QUESTION

What’s your intentional social media plan—and how can you carve out 15 minutes a day to start conversations?

LINKS + RESOURCES

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