In this episode of The Nail the Recruiting Process Podcast, I’m joined by one of the most respected voices in Men’s basketball: Boston University Head Coach Joe Jones. Coach Jones is a three-time Patriot League Coach of the Year and has built BU into a model of consistency, with top-three conference finishes in five of the last six seasons. But this conversation goes far beyond accolades.

Coach Jones opens up about what it means to coach with purpose in an era of rapid change—where NIL, the transfer portal, and shifting timelines have challenged even the most development-focused programs. We talk about what’s getting lost in this new system, what still matters, and why relationships, accountability, and long-term growth have to stay at the center of the college athlete experience.

We also dive into the unique perspective Coach Jones has as both a head coach and a "basketball dad"—his daughter just wrapped up a standout career at Bowdoin, and his son is preparing to play at Penn. The way he navigated both roles—as a recruiter and a dad—offers an honest, grounded take on what young athletes and families should actually be looking for when making college decisions.

If you’re a recruit, a parent, or a coach trying to make sense of what truly matters in this new landscape, this is an episode you don’t want to miss.

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