Why don’t coaches get player development? And is that… our fault?

In this episode, I take a raw and honest look at one of the biggest disconnects in athletics: the gap between player development and coaching. While other departments speak clearly about their contributions—coaches talk wins, academics talk GPAs, nutrition talks health—player development is often left in the shadows.

I dive into:

Why the value of player development isn’t obvious (and why that’s a problem)

The three steps we must take to clearly communicate our impact

How to translate our work into metrics, stories, and language coaches understand

And why our silence is costing us influence and respect

This episode is adapted from my latest LinkedIn newsletter and is a must-listen for any current or aspiring player development professional ready to elevate their voice and claim their seat at the table.

Get Your Copy of the BOOK - The Player Development Guide: https://amzn.to/4ju6ov3

Player Development Newsletter: https://beyondthefield.substack.com/

Player Development Plan Course: https://btfplayerdevelopmentcourses.thinkific.com/courses/player-development-plan-beginners

About Ed Jones II

Founder | Educator | Culture Builder | Voice of the Player Development Movement

Ed Jones II is a nationally respected authority in player development—known not just for what he does, but for how he builds people. With a career rooted in service, leadership, and transformation, Ed has impacted over 500 student-athletes across Power Five programs, including the University of Houston, the University of Kansas, and Baylor University, where he rose to Assistant Athletic Director.

Today, he is the founder and CEO of Beyond The Field, a pioneering company that equips schools, organizations, and leaders with the structure, strategy, and soul to build intentional off-the-field experiences for athletes. Through assessments, certification programs, high-impact workshops, and strategic consulting, Ed is helping shape the future of athlete development across the country.

He is also the creator of a fast-growing educational ecosystem that includes:

– The Player Development Pod (200+ episodes and counting)

– The Player Development Summit (the leading national event for professionals in the space)

– The Player Development Newsletter (insight and strategy delivered weekly)

– The Player Development Plan Course & Cohorts (a step-by-step blueprint for building programs that matter)

– Three published books, including the bestselling Player Development Guide

What sets Ed apart is his clarity. He doesn’t just speak about change—he builds systems that make it possible. Ed’s work sits at the intersection of education, athletics, and personal growth, and he’s quickly becoming the go-to mind for departments, directors, and decision-makers who want to build better, not just louder.

If you're building a program, a department, or a career in the space of athlete development, there are two types of people:

– Those who have connected with Ed Jones II.

– And those who are about to.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

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Let's Talk Player Development. Email me here: info@btfprogram.com

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Let's Talk Player Development. Email me here: edward@btfprogram.com

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