In our latest episode of Finding Fearless, we had the privilege of speaking with Tricia M. Taitt, CEO of FinCore and fractional CFO who's transforming how women entrepreneurs approach their finances. Her journey from Wall Street executive to financial empowerment advocate offers powerful insights into building a sustainable, values-driven business.

Key themes include:

• The critical importance of financial literacy for entrepreneurial success
• Why less than 2% of women-owned businesses reach seven figures in revenue
• Strategies for overcoming financial fears and scarcity mindsets
• The difference between revenue and take-home pay (and why it matters)
• How childhood money lessons shape our business decisions
• Practical steps for scaling beyond six figures with intention

00:00 Introduction to Finding Fearless

00:39 Meet Tricia Taitt of FinCore

01:02 Tricia's Background and Achievements

02:11 The Importance of Financial Education

03:52 Tricia's Journey to Financial Consulting

07:14 Challenges and Mindset Shifts for Women Entrepreneurs

11:16 Setting Financial Goals and Overcoming Scarcity

17:14 Practical Steps to Financial Success

21:14 The Importance of Knowing Your Numbers

27:58 Understanding Revenue vs. Take Home

28:47 Coaching in Girl Bossy Spaces

30:08 The Reality of Business Debt

31:49 Perception of Wealth and Social Media

32:35 Childhood Money Lessons

40:46 Values and Money Management

48:28 Connecting with Tricia and Upcoming Events

51:31 Final Thoughts and Outro


Offerings & upcoming events with Tricia:

• 45-60 minute Financial Strategy call w/ Tricia M Taitt - CEO, FinCore
• FinCore's Pay Yourself More Calculator
• How to be a Financially Resilient & Fearless CEO in Uncertain Times Virtual session w/ Madeline Reeves & Tricia M Taitt
• Luminary Live Small Business Summit in Chicago

Connecting with Tricia- IG (@fincorestrong) or on Linked In

Finding Fearless is an exploration of human-centric leadership and a celebration of ambition, releasing every other week on Wednesdays, 6AM PST. If you liked the show, please rate, review, and share! You can also visit our website to learn more about how to become a sponsor of Finding Fearless!

Finding Fearless is produced by Fearless Foundry, a creative consultancy focused on advancing ambitious humans from around the globe to amplify their impact through branding, marketing, and business development. You can contact us at hello@fearlessfoundry.com if you are interested in our services and can follow us on all social media @fearlessfoundry.

Season 4 music is by Premium Beats. All audio is recorded and owned by Fearless Foundry.