On this episode, Russ chats to Sasha Gorbatenko, Senior Global Channel Marketing Program Manager at Acronis. They discuss the power of diversity and the significance of human relationships, and delve into some of the inclusivity activities and programs that Acronis themselves have been running for the tech space and the channel at large.

On this episode, we're delighted to be joined by Julien Rio, AVP of International Marketing at RingCentral. We really lean on Julien's international experience, as we talk about those international cultural differences if you're building channel partner relationships across borders.

We also discuss what needs to be done to effectively prioritize and then invest in those relationships, and much, much more!

On this episode, Sarah Glastonbury, Head of Marketing at Creative ITC, joins host Russ Powell to share some top tips for channel marketers.

Sarah gives her perspective on how partners should manage vendors; how to juggle branding needs and the importance of doing absolutely everything with people firmly in mind.

In this bumper-sized episode, Russ is joined by channel marketing veteran, Dave Hughes, Marketing Manager at Ampito Group.

Dave highlights the vendors that are doing partner programs right (and some who aren't), as well as his top tips, including The New Four P's of Channel Marketing.

On this episode of Channel Marketing Champs, Russ is joined by Natalia Marusic, Alliance Marketing Manager at Lenovo.

Natalia shares insights from her illustrious career; including the unique perspective she gained from working as a BDM; the importance of marketing/sales alignment and her 3 keys (plus 1 bonus) to success in channel marketing.

This episode of Channel Marketing Champs features Founder and Editor-at-Large of B2B Marketing, Joel Harrison.

Joel shares his vast industry knowledge, including tips on proper activation and alignment of channel marketing programs, and what it takes to build an award-winning channel campaign.

Our debut matchup on Channel Marketing Champs is Simon Edward, a man with boundless industry experience, including 35 years at the mighty IBM.

Simon joins host Russ Powell, as they discuss 'heartbeat' marketing; embracing a digital-first partner model; friction-free vendor-partner relationships and everything in between.