Carlos Escobar: My Dad Stopped Growing Coffee Because Farmers Have Been Undervalued for Too Long.
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Carlos Escobar: My Dad Stopped Growing Coffee Because Farmers Have Been Undervalued for Too Long.
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In this deeply personal episode, Brewing Champion Carlos Escobar shares the story behind the cup — one rooted in sacrifice, injustice, and unshakable purpose. Growing up on a coffee farm in Colombia, Carlos witnessed firsthand the harsh reality of an industry that undervalues its producers. His father stopped growing coffee — not because of poor farming, but because farmers have been undervalued for too long.
Now, Carlos is using his voice, skill, and platform to advocate for change. We dive into his journey from farm to world stage, the broken systems behind your daily brew, and how we can all be part of something better.
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