Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud like, how often do you find it? And they said every time! And I’m like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it’s happening. I’m not saying you're being stolen from, but we were like seriously? He’s like yeah, 100%? And we were like wow, wow! You know. So, the, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right?

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you’d want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you’re not going to use it I’m not going to give it to you next year, right? But you would ask questions would you not? You gave me $5000 and I spent $4950, what would you say to me? Nice try, you’d say well done! It gets better, you wouldn’t even look at the bill. Fair? Good job, you’ve got bigger problems you seem to be...go!

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you’ll take notice, your team way outperforms, or if your team way underperforms, you’ll take notice. That’ll wake you up, that’s your thermostat. That’s your management thermostat. If it goes too low the air conditioning kicks on, if it goes too high, sorry goes too low heat kicks on, goes too high air conditioning kicks on. You don’t, in between that number, right, in between that number, you don’t take notice. So, if you’re say 10%, take 10% of your revenue, that’s how much I can steal from you before you would even notice. And as long as I was stealing within that range you wouldn’t even know where to look.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.