Can You Read Me Now? Closed-Captioning Matters
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Can You Read Me Now? Closed-Captioning Matters
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In this episode of The Briefcase from Sutherland Weston Marketing Communications, audiovisual specialist Paul Chadwick shares how turning on closed captioning for his television viewing sparked a deeper appreciation for the practical power of subtitles in marketing and communication.
He explains that closed captioning isn’t just for accessibility; it’s a strategic tool that boosts engagement, reaches silent viewers, and improves SEO by making video content readable by search engines. Paul emphasizes how easy it is to add captions using built-in platform tools. He encourages marketers to invest a little effort for a significant impact—enhancing viewer experience, increasing reach, and serving audiences with hearing impairments.
You'll learn:
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Why Accessibility and Inclusion in Video Content is Crucial
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How Closed Captions Can Boost Engagement and Improve SEO
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Some Simple Tools and Best Practices for Captioning