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25% cashback on an Amazon purchase. 35% back at Kroger.

Now do I have your attention?

And this is cashback on a debit card. You thought debit card cashback vanished a decade ago? It had.

But now it just may be coming back.

On the show are David Metz, CEO of Prizeout, an innovator in adtech, and he is here to talk about a new product, CashBack+ Pay.

Also on the show is Amy Sink, CEO of Interra Credit Union, an Indiana institution with assets around $2 billion, an investor in the Prizeout CUSO.

As for those eye popping cashback purchases, they are real and both were enjoyed by Interra members who had signed up Cashback + Pay, relates Sink.

According to Prizeout, “The first group of credit unions now live with CashBack+ Pay includes Interra Credit Union, Michigan State Federal Credit Union, United Financial Credit Union, Golden 1 Credit Union and People Driven Credit Union.”

Cashback rates vary - sometimes by day, often by a member’s particular demographic. But, says Metz, the usual rate now is averaging 6.8%.

Rewards are instant too.

Metz in the show tells about the mechanics of Cashback + Pay and Sink is the articulate evangelist.

Also on the show in a cameo is Andrea Holland, who handles communications for Prizeout.

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto