It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!

I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!

👉 This episode is for you if:

•⁠ ⁠Your not loving your TikTok & Instagram content

•⁠ ⁠You want a fresh start with content creation & need structure

•⁠ ⁠You want to actually grow this summer without burning out

•⁠ ⁠You want to step into a new creator era by September!!

CHAPTERS & TIME STAMPS

00:00 – Intro

03:10 – Why I’m doing this challenge (and the 3 rules to follow)

04:35 – Rule #1: How to build a sustainable content schedule

05:57 – Rule #2: Rebrand your Instagram + TikTok identity

07:35 – Rule #3: Weekly planning sessions for consistent content

08:43 – The 9-week summer content calendar (full breakdown)

10:00 – My exact weekly posting schedule for Instagram & TikTok

12:40 – The mindset shift you need before rebranding

13:30 – Why summer is the best time to grow on social media

14:44 – After Hours: Podcast set-up & HQ marketing lol

17:54 – Inside Busy Blooming HQ: What it is!!

📥 SPONSOR

Start your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

#contentcreation #socialmedia #rebrand

We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169

I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING.

Today I'm giving you a full walkthrough on how to make AI your second brain as a creator, content strategist, and entrepreneur. From planning carousels and managing brand deals to automating your content workflow and building your dream life vision board, we’re going deep on how to use AI (especially ChatGPT - who wrote this 😎) like a personal manager, assistant, coach, editor, strategist & more!

👉 This episode is for you if:

•⁠ ⁠You want to use ChatGPT but don’t know how to start

•⁠ ⁠You’ve been feeling overwhelmed with content creation and want a system

•⁠ ⁠You’re trying to grow on Instagram, TikTok, or YouTube

•⁠ ⁠You want to bring your Pinterest vision board to life in real life

Welcome to the BB office — let’s go to work!!

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📥 SPONSOR

Try HubSpot’s free AI Marketing Prompt Generator: https://clickhubspot.com/d74169

⸻

CHAPTERS & TIME STAMPS

00:00 – Intro

02:56 – How I use ChatGPT every day

Part 1: Build Your Vision with ChatGPT

04:21 – Map your dream life & income goals

05:54 – Visualize your ideal work day

06:20 – Why context makes ChatGPT more powerful

Part 2: Use It as a Content & Brand Strategist

06:51 – Build your brand strategy with AI

07:45 – Define your audience, mission & niche

08:15 – Create content pillars & taglines

09:51 – How you want to be known

10:08 – Train ChatGPT with visuals & screenshots

Part 3: Automate Your Workflow

10:49 – Repurpose content into carousels & captions

11:50 – Edit smarter: cut the fluff

13:36 – Write Instagram captions & hashtags with AI

15:08 – Brainstorm hooks, trends & short-form ideas

16:30 – Time-block your week with ChatGPT

17:04 – Write brand deal scripts

17:28 – Save & organize content ideas

18:49 – Use AI for burnout, mindset & mental clarity

22:54 – After hours!! It's okay to feel exhausted as a creator!!

⸻

📌 FOLLOW US

Busy Blooming IG → / busybloomingg

Tess IG → / tessbarclay

TikTok → / tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?utm_campaign=ca...

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!

.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨

👉 This episode is for you if:

•⁠ ⁠You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to

•⁠ ⁠You’re doing all the things — posting, editing, following trends — but you still feel stuck

•⁠ ⁠You want to build something signature and sustainable, not just go viral once and burn out

•⁠ ⁠You’re tired of chaotic content weeks and want a system that actually works for YOU

Welcome to the BB office — let’s go to work 💼

🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

📥 SPONSOR

Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!

⸻

⏱️ CHAPTERS & TIME STAMPS

00:00 – Intro

03:14 – CATEGORY 1: Mindset & Identity Mistakes

03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS

05:40 – Mistake #2: Content Has Passion, But No Purpose

08:25 – Mistake #3: Not Evolving with the Times

10:02 – CATEGORY 2: Brand Strategy Mistakes

10:31 – Mistake #4: Nothing signature about your content

13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown

15:21 – Mistake #6: Don’t Know Who You’re Talking To

18:19 – CATEGORY 3: Content Systems

19:30 – Solution: Weekly Themes, Series & Templates That Actually Work

21:27 – Mistake #7: No priorities with content

22:44 – CATEGORY 4: Technical & Packaging Mistakes

23:27 – Mistake #8: Overstimulating Edits

26:20 – Mistake #9: Re-purposing content everywhere

28:03 – Mistake #10: Your Content is Too Inward-Focused

29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me

37:17 – Reminder: You don't need to change to be successful

⸻

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!