How to Find Your Niche and Attract Your Ideal Clients as an Occupational Therapist—Without Burnout

In this heartfelt episode, Kate shares her personal journey from feeling overwhelmed as a generalist to discovering the power of niching down in her private practice. She explains how this shift transformed her approach, helped her avoid burnout, and allowed her to serve clients she truly loves.

Kate dives deep into how choosing a specific who—your ideal clients—rather than just what setting you work in, can change everything. She shares reflection questions to help you identify your perfect clients, craft your marketing message, and build a thriving, purpose-driven practice.

If you’re struggling to find clarity, feeling burnt out, or unsure how to attract the right clients, this episode is packed with practical strategies to help you focus, grow, and serve with confidence.

In this episode, you’ll learn:

• Why niching down is the secret to sustainable success in private practice
• How to identify your ideal client and what they really need
• How focusing on your passion and purpose helps craft authentic marketing that attracts the right families and clients

Get started today!
Download the free Private Practice Planner linked in the show notes to clarify your niche and attract your dream clients. Want one-on-one support? Book a coaching session and let’s turn your passion into a purpose-filled, profitable private practice.

Remember: Your unique skills and passions are the keys to a thriving practice—all you need is clarity and focus. Let’s grow together!

Subscribe to our Business Hub where we will send you weekly applicable templates to apply to and GROW your practice!

If you are ready for 1:1 help, lets get started with a discovery call! Schedule here!