Episodios

  • This Week on BPAF : Ingrid Edstrom

    This Week on BPAF : Ingrid Edstrom
    Jun 16 2025

    Join us this Wednesday for a new episode where Roger discusses networking and conferences with Ingrid Edstrom
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    1 m
  • Rewind : Embracing the Next Step w/ Adam Syvock

    Rewind : Embracing the Next Step w/ Adam Syvock
    Jun 14 2025

    Join us as we revisit this conversation from 2021!

    Everyone starts somewhere as the begin to offer quality accounting services.

    Listen in as Adam and Roger discuss the journey from starting to ultimately having a successful accounting business.

    Adam shares his journey and offers suggestions. Also learn about Adam’s niching into the word of cannabis working with both the growers and dispensaries as clients. It’s a whole new world that is both exciting and challenging but well worth it.

    Hear a few things you can do to offer quality accounting services in an exciting way.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Our Guest: Adam Syvock

    Adam has a bachelors from the University of Wisconsin-Milwaukee in 2014 and then enrolled at Universal Accounting afterwards in the Bookkeeping, Tax, and QuickBooks programs, as well as the master coaching program. Adam started as academic coach in 2016 for Universal Accounting and now serves students in the Bookkeeping, Tax Preparer, and QuickBooks programs. He recently also became the new Marketing & Business coach for Universal. In addition, Adam has been running his own accounting business, Infinity Accounting, since 2015 and since then opened another separate practice.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Get a FREE copy of a book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. This is a must have addition to every accountant’s library to provide the value clients look for today:

    • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    35 m
  • 3 Interview Hacks to Hire Accounting All-Stars w/ Mark Herschberg

    3 Interview Hacks to Hire Accounting All-Stars w/ Mark Herschberg
    Jun 11 2025
    In this episode of Building the Premier Accounting Firm, Roger Knecht welcomes Mark Herschberg, author of “The Career Toolkit,” to discuss essential skills for success, effective hiring processes, and the importance of career planning. They explore key skills like communication, negotiation, and leadership, offering actionable insights for both employers and employees in the accounting profession. Key Takeaways: 💡 Identify and assess key skills beyond technical abilities, such as communication, teamwork, and leadership, during the hiring process. 🤝 Negotiate effectively by adopting a win-win mindset, expanding the pie for mutual benefit, and understanding your BATNA (Best Alternative to a Negotiated Agreement). 🌱 Support employee career development by fostering open conversations, recognizing that career paths may diverge, and providing opportunities for skill enhancement. 🗣️ Define required communication skills specifically (written, verbal, presentation) in job descriptions and assess them accordingly during interviews. ⚖️ Distinguish between leadership and management, understanding that leadership sets the vision while management focuses on tactical execution. Featured Quotes: Mark Herschberg: “Nobody ever managed men into battle.” Mark Herschberg: “Jobs are short, careers are long.” Mark Herschberg: “You don’t negotiate against someone. You negotiate with someone because the two of you together are crafting a deal that you both want and find better than not having a Take Action: Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here. About Cash Flow Mike: “Let’s face it—tax season is about the past. You're filing reports, closing books, and looking in the rearview mirror. But the most valuable advisors? They’re not stuck in the past—they're helping clients build the future. That’s where Clear Path To Cash comes in. It’s the system designed specifically for accountants and bookkeepers who want to deliver real advisory value—without guesswork. With on-demand courses, live training, and a powerful cash flow app, you’ll learn how to uncover hidden cash, guide better decisions, and close more high-value deals—all by simplifying the way you talk about financials. And right now, just for GrowCon listeners, you can try any membership level FREE for 30 days. Just use the promo code UAC25FEE at checkout. So stop looking backward—start leading forward. Visit CashFlowMike.com and enter UAC25FEE to unlock your free trial today.” Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get the free Brain Bump app at https://brainbumpapp.com and a number of free resources at https://www.thecareertoolkitbook.com/resources Summaries and highlights from books and podcasts Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can ...
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    38 m
  • This Week on BPAF : Mark Herschberg

    This Week on BPAF : Mark Herschberg
    Jun 9 2025

    Join us this Wednesday for a new episode where Roger discusses hiring and negotiation with Mark Herschberg.
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    1 m
  • Rewind : Simplifying the Accounting Model for the Entrepreneur w/ Femke Hogema

    Rewind : Simplifying the Accounting Model for the Entrepreneur w/ Femke Hogema
    Jun 7 2025

    Join us as we revisit this conversation from 2021!

    Femke returns to discuss with Roger the power of numbers in business.

    Consider the benefits that come when helping clients manage their businesses with budgets and forecasts. It’s helpful to show clients the consequences of their decisions using a proforma.

    They also discuss the mental and emotional elements that affect decisions being made in business.

    Accounting is more than being compliant. It is helping the business owner manage by the numbers to make more informed business decisions as they run their companies. Doing so the business can be more profitable when working with the accounting professional.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Our Guest: Femke Hogema

    Femke Hogema started her career as a financial controller for large international company. She loved figures and the clarity that figures provide about a company's health. But she also saw that entrepreneurs don't like figures, controllers, bookkeepers, or accountants.

    Entrepreneurs find figures boring, complicated, and theoretical. So, she started her company, Healthy Finance, to close this gap between entrepreneurs and figures, and to help entrepreneurs get a grip on their numbers.

    She gave lectures and training courses, wrote the bestsellers:

    • Financiën voor zzp’ers (Finance for solopreneurs),
    • The Profit Advisor, Ondernemen in Crisistijd (Doing business in times of crisis) and recently:
    • Profitable Plans. Femke also contributed to the Dutch edition of Profit First.

    Femke makes figures fun, practical, and accessible and in the course of ten years
    she inspired tens of thousands of entrepreneurs to build a financially healthy and profitable business.

    Since 2017, Femke has focused on training accountants and bookkeepers to become Profit Advisors (through Profit First Professionals Netherlands). She teaches accountants and bookkeepers so that they can, in turn, support entrepreneurs in
    growing a financially healthy and profitable business. Femke loves to teach clients to build their own profitable company which will yield more pleasure and satisfaction.

    Femke was featured as financial coach in a popular TV show on National TV.

    In 2019 she wrote a number one bestseller Winstgevende Plannen (Profitable Plans). The book reached a number one position in the Dutch National Management Book Top
    100 within one and a half week after publication and kept that position for 28 days. This bestselling book is now available worldwide, titled: Profitable Plans.


    She gives keynotes in both the Dutch and English language about The Profit Advisor, Profit First and Profitable Plans.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Get a FREE copy of a book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. This must have additions to every accountant’s library to provide the value clients look for today:

    • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals

    Also get a copy of Femka’s newest book Profitable Plans there you will find some nice free downloads to go with the book.

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    41 m
  • Get Paid What You’re Worth through Nonprofit Accounting w/ Jeremy Van Groll

    Get Paid What You’re Worth through Nonprofit Accounting w/ Jeremy Van Groll
    Jun 4 2025
    In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Jeremy Van Groll about niching down into the nonprofit sector and building a thriving accounting business with a strong culture. Jeremy shares his journey from corporate accounting to entrepreneurship, highlighting the unique aspects of nonprofit accounting and the importance of aligning business values with client missions. Key Takeaways: 🔍 Niche Down: Focus on a specific industry, like nonprofits, to build expertise and speak the language of your clients. 🤝 Build a Strong Culture: Define your company culture collaboratively with your team and ensure it aligns with your values and client missions. 🌱 Emphasize Teamwork: Foster a sense of partnership and collective success within your team and with your clients. 📚 Continuous Learning: Stay updated on industry-specific knowledge and trends to provide valuable insights to your clients. ⚖️ Prioritize Work-Life Balance: Create a flexible work environment that values family and personal time for your team. Featured Quotes: “The nonprofits and their leaders are the heroes, and we’re the sidekick. We’re going to make you guys shine.” - Jeremy Van Groll “If you’re going to go down this path, the business needs to be an extension of you.” - Jeremy Van Groll “Accounting success is universal.” - Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here. Sponsors: Keepful®: Let’s be honest—most of us didn’t become bookkeepers or accountants to spend hours learning marketing systems and chasing leads. We did it to serve clients and build a business we love. But what if you could get better clients without the marketing overwhelm? That’s exactly what keepful® does. It’s the all-in-one marketing system built specifically for bookkeepers and accountants—and it works 24/7 behind the scenes to bring in leads, book consultations, and automate follow-ups. You get a professional website, branded consultation page, and follow-up automations—all tailored to your business. No more duct-taping tools together or hiring expensive marketing teams. If you want to grow your firm with ease and attract better clients without doing more work, go check out keepful today at keepful.com. Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: To Connect with Jeremy or interested in his services: https://www.nonprofitbookkeeping.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to ...
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    47 m
  • This Week on BPAF : Jeremy Van Groll

    This Week on BPAF : Jeremy Van Groll
    Jun 2 2025

    Join us this Wednesday for a new episode where Roger discusses culture with Jeremy Van Groll
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    1 m
  • Rewind : The Evolution Of Accounting Training w/ Ken Bostrom

    Rewind : The Evolution Of Accounting Training w/ Ken Bostrom
    May 31 2025

    Join us as we revisit this conversation from 2021!

    Listen to this discussion with Ken Bostrom as he shares his perspective of 30 years of teaching accounting, how it has changed and now being done.

    Enjoy the evolution of accounting which now includes computers and software, how things progressed from WordPerfect, Lotus123, ABC Accounting, MYOB to so much more.

    See how the accounting profession has changed, especially how it has been taught over the years from debits and credits to include software training, from classroom instruction to online courses and programs. It has become easier and more systemized.

    Ken also shares how and when updates to training accounting occur each year to help individuals excel in the careers to get paid what they are worth.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Our Guest: Ken Bostrom

    Ken Bostrom has been an instructor, coach, and officer of Universal sector for nearly three decades. He has seen Universal Accounting Center grow from a small local brick-and-mortar accounting training school to an international provider of cutting edge, online certification training for accounting professionals to start and grow their own bookkeeping, accounting, and tax practice. Ken is the author behind our Professional Bookkeeper’s Guide to QuickBooks, as well as its annual updates. You could say Ken wrote the book on how to use QuickBooks to get more done in less time and to become a Profit and Growth Expert. He is a certified Color Accounting instructor, QuickBooks Specialist, and a QuickBooks Pro Advisor.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
    • Learn more about the MISSION

    Offers:

    Job Placement Assistance

    The Turnkey Business Plan for accounting professionals

    Color Accounting, learn the language of business in lay terms to communicate more effectively with your clients

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    35 m
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