Building an In-House Comms & PR Program From Scratch
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Building an In-House Comms & PR Program From Scratch
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Blake Lively PR conspiracies? Funny.
PR misconceptions in SaaS? Not so funny.
This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.
Key Moments
[02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy
[06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)
[12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)
[17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)
[26:55] – How toactually measure PR (aka, why share of voice is a joke)
[33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage
[45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)
Links to Use 👇
- Connect with Cori on LinkedIn
- See howSuperside can help your marketing team scale it's creative output