Susan welcomes Zoe Threadgold, a seasoned beauty professional with a remarkable journey in the industry. From starting her career in a local salon to becoming a solo operator and skin specialist, Zoe has now ventured into the realm of distribution with the innovative Neurotris microcurrent device. The conversation delves into Zoe's early experiences in beauty education, the challenges of managing a salon while raising a family, and her transition to a home salon. They discuss the evolution of beauty treatments, the importance of training, and the unique technology behind the Neurotris device, which adapts to individual skin needs. Zoe shares insights on the current state of the beauty industry, the significance of personal connections in client relationships, and her vision for the future of beauty therapy.

KEY TAKEAWAYS

Diverse Career Paths in Beauty: The beauty industry offers various career opportunities, from working in salons to becoming a solo operator or even a distributor of beauty equipment.

Importance of Training and Experience: Gaining experience by working with a team after training is crucial. It helps new professionals build confidence and develop their skills in a supportive environment before venturing out on their own.

Adaptation to Industry Changes: The beauty industry is constantly evolving, with new technologies and treatments emerging. Professionals need to stay informed and adapt to these changes to provide the best services to their clients.

Client-Centric Approach: Building strong relationships with clients and understanding their needs is essential. Providing personalized treatments and maintaining open communication can lead to better client satisfaction and loyalty.

BEST MOMENTS

"I discovered the Neutris device and thought, well, I'll try this. We're at home. I had clients asking, what can I do at home?" - Zoe

"I always like to say, you know, there's not many industries where you can be anywhere in the world working." - Susan

"The difference with this machine, it's got the ability to read your skin's impedance to the current, which means that it's working with the skin it's working on." - Zoe

"It's just a time where you became more resourceful... think, right, what can I do?" - Susan

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://susanroutledge.com

https://www.instagram.com/susan_routledge/

https://www.tiktok.com/@beautybusinessmatters

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/