Sindhu (Tatimatla) Srivastava is the CEO of We Crush Events, a full-service event planning and production company specializing in bespoke corporate events. Before We Crush Events, Sindhu founded Meaningful Data in 2022 and serves as its CEO. She also held leadership roles in business analytics and insights at companies like GitLab Inc. and Intuit. Under her leadership, We Crush Events has grown to serve a diverse clientele, offering services such as meetings, conferences, incentive trips, and seasonal parties.

Danielle (Dolen) Thieret is the Co-Founder, Investor, and Head of Sales of We Crush Events. With extensive experience in online media, advertising, and venue management, Danielle has led sales teams and market launches for major companies like Restaurant.com, AOL, and The Hollywood Reporter. Her expertise spans sales, operations, recruiting, and training, with a track record of helping startups grow. Danielle is passionate about sharing her expertise at industry events, including speaking at The Event Planner Expo 2021 in New York City.

Building a thriving workplace goes beyond just having talented employees — it requires fostering strong relationships within teams and with clients. Many organizations struggle to cultivate meaningful connections, leading to disengagement and missed opportunities for growth. How can companies create an environment where relationships drive success rather than being an afterthought?

Sindhu Srivastava, an engineer-turned-CEO and Danielle Thieret, a seasoned sales leader, share how prioritizing authentic connections transformed their business. Sindhu highlights how shifting from a fear-based mindset to a love-driven leadership approach was instrumental in overcoming challenges, while Danielle emphasizes the role of persistence and relationship-building in sales and company culture. Through a strategic focus on human connection and by investing in relationships, business leaders can foster higher engagement, stronger teams, and increased revenue.

In this episode of In Great Company, Chad Franzen of Rise25 interviews Sindhu (Tatimatla) Srivastava, CEO of We Crush Events, and Danielle (Dolen) Thieret, Co-Founder of We Crush Events, about overcoming leadership struggles and building a business rooted in relationships. Sindhu shares mindset shifts that transformed her leadership approach, while Danielle discusses the power of resilience in sales. They also explore strategies for team motivation and the impact of authentic business connections.