In this episode, Michael Coombs discusses the intricate relationship between PR and marketing with Natalie Denyce, founder of In Good Company PR. Natalie emphasizes that clients buy trust, not just brands, and elaborates on the importance of building genuine connections and authenticity. She shares her personal journey in the PR field, highlighting the significance of understanding a brand’s ethos and values. The conversation delves into the synergy between PR, branding, and marketing, and how they collectively contribute to a brand's success. Natalie also shares specific strategies such as establishing a mission, vision, and strategy to guide business decisions. The episode features a case study of a fine jewelry client, demonstrating successful PR and marketing campaigns. Finally, Natalie discusses the evolving PR landscape, the impact of AI, and the future of niche publications.

00:00 Introduction and Today's Topic
00:11 Guest Introduction: Natalie Denyce
00:24 Building Trust in Branding
02:29 Natalie's Career Journey
10:46 The Relationship Between PR, Branding, and Marketing
16:39 Mission, Vision, and Strategy in Business
25:24 Client Success Story
32:49 Shifts in the PR Landscape
36:40 The Role of AI in PR
38:52 Conclusion and Where to Find Natalie

Links:

In Good Company PR | Instagram

Michael Coombs | Instagram