Building A Beauty Business from The Ground Up
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Building A Beauty Business from The Ground Up
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How do you turn a kitchen experiment into the UK’s top collagen brand? In this episode, I am joined by Darcy Laceby, the 27-year-old co-founder of Absolute Collagen, who built a beauty empire with her Mum, Maxine. From a quirky art project at 19, Darcy sparked a direct-to-consumer hit, growing from a £350,000 first year to millions, even landing in Boots stores.
What You’ll Learn
- Authentic Storytelling: Craft brands with heart.
- Community Love: Build trust that lasts.
- Smart Growth: Use feedback to soar.
- True Grit: Lead with purpose and warmth.
Darcy’s story shows that heart and hustle can change the game, one sachet at a time.
Marketing Vs The World is produced by Urban Podcasts.
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