Most associate relationships don’t fail because of bad intentions, they fail because of bad structure.

Dive deep into how to set up a successful associate model, including the three major areas that make or break the relationship: culture, marketing, and leadership. Whether you’re preparing to hire your first associate or trying to fix what’s not working, this conversation walks through the systems, mindset, and accountability required to scale with people, not problems.

Key Highlights

01:09 – Dr. Bobby introduces the episode’s focus: why 67% of associateships fail and why getting the right systems in place matters.

03:11 – They break down the “win-win-win” potential when associate relationships are structured properly—for patients, owners, and associates.

05:18 – Dr. Lona shares her early experience hiring associates and how scaling required shifting from solo control to team structure.

06:39 – You must build a culture where chiropractic is the hero—not the individual doctor—so others can succeed in your space.

10:13 – Dr. Bobby explains how to edify associates with confidence and trust to patients by modeling leadership and belief.

13:25 – Rule #1: get your internal culture ready before hiring—or you’ll struggle with trust, ego, and onboarding.

15:26 – Rule #2: every associate increases capacity—so your marketing plan must grow too. Referrals alone aren’t enough.

19:56 – A clear marketing calendar is essential before any associate starts. More capacity must be met with more leads.

21:08 – Rule #3: CEOs must buy back time and reinvest it into vision, training, and high-impact leadership activities.

25:35 – Final reflections on building scalable systems, investing in mentorship, and keeping business simple but powerful.

27:15 - Dr. Pete is joined by Success Partner Dr. Dan Ruitenbeek of Shockwave Centers of America to explore how shockwave therapy is transforming chiropractic care. They discuss how this non-invasive technology helps chiropractors treat chronic pain, improve outcomes for conditions like plantar fasciitis, and grow their practices with real ROI in just 90 days—all while staying aligned with core chiropractic values and delivering greater value to patients and communities.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about Shockwave please visit: www.shockwavecenters.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

It’s not the big things that kill your growth—it’s the simple things you stop paying attention to.

Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing. They break down why mastering these basics is the secret to unlocking sustainable growth and leadership freedom. Whether you’re building or scaling, this conversation shows you exactly where to double down if you want to grow faster, serve bigger, and lead better.

Key Highlights

00:55 – Light-hearted intro about Easter vacations and setting up the idea for the episode: Top 3 killers of practice growth.

03:44 – Introduction of the topic: choosing the three most critical areas that consistently limit growth in both building and scaling practices.

04:56 – Killer #1: Lack of consistent weekly team training and role-playing, no matter the size of your team.

06:08 – Why training is essential: training taps into the nervous system, and repetition creates mastery for you and your team.

09:07 – How world-class performers (like pro athletes) treat training—and why your team must approach it the same way.

13:26 – Killer #2: Not keeping proper, thorough, and accurate statistics—or not reviewing them consistently to drive action.

15:04 – How stats should guide your action steps, not your emotions, and how to find key gaps for quick improvements.

19:32 – Killer #3: Not investing enough in external marketing—even if you're great at generating internal referrals.

21:38 – Why major brands never rely solely on word-of-mouth and why you need a real marketing budget to create sustainable momentum.

24:26 – Practical steps: how to calculate your marketing budget based on your future revenue goals, not your current comfort zone.

28:58 - Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession’s purpose by reaching those who need it most.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about Waitlist Workshops please visit: https://waitlistworkshops.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, preparation, team involvement, and closing techniques, you'll learn exactly how to take your message beyond your four walls and into your community. Whether you’re nervous about public speaking or need a system to scale, this episode will help you break through limiting beliefs, show up with purpose, and turn conversations into conversions.

Key Highlights

01:20 – Introduction to Dr. Sebastian and the purpose of this episode: learning to lead effective external talks and overcome fear around speaking.

03:26 – What external marketing really means: taking your mission into the community to create visibility and build trust.

04:28 – Why personality type doesn’t determine success—preparation and belief in your message are what matter.

06:33 – Mindset shift: It’s not about you. When your “why” is strong, it pulls you beyond fear and into action.

08:53 – Dr. Sebastian shares how he prepares emotionally and mentally before every talk, even when he’d rather be doing something else.

11:40 – “Emotional fitness” is the key to showing up, even when turnout is low or circumstances don’t go as planned.

13:58 – The importance of preparation and why lack of self-value leads to poor conversion during external events.

17:39 – CEOs must delegate their life’s mission to a capable team—and build a marketing machine to feed it.

18:17 – Step-by-step breakdown of how to plan and execute an ideal patient dinner in 2 weeks or less.

24:21 – The three-part talk structure: thank the patient, share your purpose, and make the ask—with a clear, confident close.

31:05 - Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.

Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about Wealth Colony please visit: www.wealthcolony.com

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/