Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world.

Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage.

• Why customer focus leads to long-term success
  
  

• How personal stories can reshape your business values
  
  

• The role of trust in setting small businesses apart
  
  

• Why empathy and authenticity are your strongest business assets
  
  

• How to create loyal customers without massive marketing

00:00 – Introduction & personal updates
21:01 – The importance of customer focus
25:29 – Great customer service as a differentiator
30:29 – Building trust through care & expertise
35:27 – Doing the right thing—even when it’s hard
40:11 – Small business advantage
52:00 – Empathy, authenticity & long-term value

#CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey Coach, Matt breaks down how tech has transformed coaching—and why this model is the future for growth-minded coaches and serious clients alike.

Whether you’re a burned-out gym owner, a coach looking to scale, or just curious about how online coaching works, this episode will show you how to build a high-impact, scalable business from anywhere in the world.

• Why online coaching gives both clients and coaches unmatched freedom

• How online coaching improves consistency and accountability

• The hidden inefficiencies of traditional in-person coaching

• How TurnKey Coach automates admin work so coaches can focus on coaching

• The advantages of asynchronous communication and video feedback

• How to build scalable systems and transition to a hybrid model
  
  

00:00 – Introduction: Why Online Coaching Beats In-Person
01:45 – Matt’s Background in In-Person Coaching
05:30 – The #1 Benefit of Online Coaching: Freedom
09:00 – How Online Coaching Works for Clients & Coaches
14:22 – Financial Efficiency: Clients Pay Less, Coaches Earn More
18:35 – Real Examples of Clients Staying Consistent While Traveling
24:00 – TurnKey Coach: Features That Make It Work
29:15 – The Power of Video Feedback & Screen Recording
33:50 – The Hybrid Coaching Model: Best of Both Worlds
37:10 – Why Online Coaching Scales (and In-Person Doesn’t)
41:22 – Final Thoughts & Call to Action

#OnlineCoaching #FitnessBusiness #CoachingSuccess #BarbellLogic #MattReynolds #TurnKeyCoach #CoachFreedom #InPersonCoaching #FitnessEntrepreneur #HybridCoaching #StrengthCoach #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed.

• What the Trust Equation really is—and how to use it in your business

• The three components of trust: ability, integrity, and benevolence

• Why trust is contextual and must be consistently demonstrated

• How lean manufacturing principles can strengthen coaching and leadership

• The difference between AI-generated consistency and real human trust
  How to lead, hire, and scale with trust at the center

• Why authenticity, follow-through, and care are non-negotiable in leadership

• How trust acts as a "bank account" and what builds or drains it

00:00 – Introduction to the Podcast and Andrew Jackson
02:52 – Understanding the Trust Equation
05:51 – Andrew's Background in Engineering and Lean Manufacturing
10:11 – The Importance of Trust in Leadership
14:52 – Defining Trust and Its Three Components
19:51 – Building Trust in Business Relationships
23:55 – Applying Lean Manufacturing Principles to Coaching
29:53 – The Evolving Nature of Value and Trust
33:03 – Building Trust Through Relationships
34:49 – The Role of AI in Trust and Integrity
36:59 – The Uncanny Valley of AI Communication
38:19 – Trust in CEO Relationships
39:56 – The Trust Equation in Hiring and Firing
41:50 – The Importance of Ability, Integrity, and Benevolence
45:15 – Trust as a Proxy for Communication
47:52 – Leading by Example in Trust Building
51:45 – The Long-Term Value of Authenticity in Trust
55:37 – The Role of Social Proof in Trust
57:55 – Consistency and Authenticity in Relationships

#TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/