In this episode of The Curious Creative, host Mike Kepka sits down with Brooks Patton, founder of Mother Wit, a creative video and strategy company based in Anchorage, Alaska. Brooks has built a reputation for disrupting traditional marketing strategies, particularly in military and government contracting, where innovation is often overlooked.

Brooks shares his game-changing approach to video marketing, including his work with military simulation company Plexus, where he helped reshape their messaging to compete with government-funded alternatives. His results-driven strategies focus on using emotional storytelling, awareness-based content, and engaging video experiences to drive real action—proving that marketing in these industries doesn’t have to be boring, outdated, or ineffective.

🔹 Key Takeaways from This Episode:

Innovating Military & Government Marketing – Why storytelling and emotional engagement matter in an industry known for jargon-heavy content.

From Awareness to Action – How Brooks crafts video campaigns that make high-level decision-makers pay attention and take action.

Measuring Success in a Data-Limited Industry – The challenges of tracking ROI in live environments and conferences vs. digital analytics.

The Power of Branding & Positioning – How Brooks is evolving his business by launching Contested High Ground, a niche agency dedicated to military and aerospace marketing.

Why AI Won’t Replace Creativity – Brooks’ thoughts on why AI tools are just that—tools—and why human experience, intuition, and storytelling will always set creative professionals apart.

Whether you're a marketing professional, military contractor, creative entrepreneur, or just someone fascinated by the evolution of digital storytelling, this episode delivers valuable insights on how to think bigger, bolder, and smarter in the ever-changing world of marketing.

🎧 Tune in now to learn how video strategy is transforming industries beyond entertainment!

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