Brick and Block Podcast

De: Coach Gary Micheloni
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  • Resumen

  • Growing your masonry construction business requires marketing, management, and some TLC. The Brick and Block Podcast has audio versions of my "Full Contact Project Management" column from 'Masonry Magazine', along with the wit, wisdom and insight from other mason contractors, industry vendors, magazine staff and association leaders from our industry. Also, what's working, what's not, and what's happening!. "Coach Gary" Micheloni hosts.
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Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
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Episodios
  • Ep 20 A Brilliant App--Google Keep

    Ep 20 A Brilliant App--Google Keep
    Oct 4 2021

    COACH GARY HERE. THIS EPISODE OF THE ‘BRICK AND BLOCK PODCAST’ is a very short but super special marketing podcast – just a few minutes long – because I’ve been testing a phone app that I knew existed, but mostly ignored…until recently. This is Episode 20: Google Keep—Make Sure You Take Note of it!

    THIS IS ALL PART OF AN ONGOING SERIES WE HAVE ON MARKETING FOR REAL CONTRACTORS, LIKE MASONS, PLUMBERS, ROOFERS, ELECTRICIANS, GARAGE DOOR GUYS. ALL OF YOU WHO ARE OUT THERE HELPING PEOPLE, MAKING THE REAL WORLD WORK…THE BRICK AND BLOCK GUYS 

    Seems like for most of my adult life I’ve been using sticky notes and odd pieces of paper to write messages to myself. You know…important stuff that you need to remember. So I write it down. Question: where do I find it when I need it?

    Look, maybe most of you don’t have this problem, or maybe you do, I’m not judging! So give me two minutes and hear me out…then TRY this out. Let me know what you think.

    Go to Google’s Play Store on your smart phone, or your tablet, Android or IOS, even on a Windows desktop. Anyway, type in Google Keep (KEEP),  and the play store will give you an app to download. 

    Here’s the neat thing: you can put this on your phone, but it syncs to your other devices. It’s free, so the price is right.  And for every note you put up, you can put a title on it, even a date, and it is searchable. So…let’s say that you went to a meeting at the Smith residence a month ago, and you made a few notes, in Google Keep, right there in your phone. 

    Instead of looking around for the piece of paper or notebook I used at the meeting, I just go to my phone,   search   “smith residence meeting …date”  Whatever—you’ll find it. And, not only will the app search for the title, but will also search content inside each note. How handy would it be to look there and find some quantities and types of materials, the name of the architect or engineer at the meeting, and so on. 

    That’s it. I find it very useful and suggest you check it out. There are other, similar apps, like Evernote, One Note, and so on. If you’ve already got those on your phone, then use them. Just do it! 

    For the Brick and Block Podcast, this is Coach Gary, thanks for stopping by!

    www.BrickAndblockPodcast.com

    BrickAndBlockPodcast@gmail.com

    www.AirConditioningHVACCalifornia.com
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    3 m
  • Ep 19 "Looking Forward by Knowing the Past"

    Ep 19 "Looking Forward by Knowing the Past"
    Sep 19 2021
    Team:COACH GARY HERE. THIS IS EPISODE 19 OF THE ‘BRICK AND BLOCK PODCAST’ AND FEATURES THE AUDIO VERSION OF MY JANUARY 2020 COLUMN written for MASONRY MAGAZINE. YOU PROBABLY KNOW THE COLUMN AS ‘FULL CONTACT PROJECT MANAGER’. THE TITLE OF THE COLUMN YOU ARE ABOUT TO HEAR IS: Looking Forward by Knowing the Past                                                                  …Remembering the Rest of the Story Team— WARNING: THIS PODCAST RUNS COUNTER TO WHAT MANY COLLEGE PROFESSORS BELIEVE. PROCEED AT YOUR OWN RISK!NOTE: This article was originally written, a couple of years ago, to provide some history of December 7, 1941. It is even more important this year, as you should hear much talk about that date, now 80 years ago, this December. It’s critical you get the whole story, as opponents of Western Civilization may be doing their best to tarnish, trample…and torpedo the reality of the 2nd World War.Look, as you can tell, I’m about fed up with the “Egghead” class, changing language, changing history, changing values, changing beliefs…heck, changing genders, making this stuff up as they go along. It’s time for some sanity and perspective, which is what “Coach Gary” is about to deliver. Stand by!All things considered, in some respects, this might be one of the most important podcasts I’ve ever done. But, then again…all of my podcasts are important! So…dig in!We begin immediately,     and by immediately,   I mean once I remind everyone that you can find our podcast website at BRICK AND BLOCK PODCAST DOT COM (repeat). As I’ve said before, I’m a big proponent of having websites that support your business, and I’ve got an excellent example of one: Masonry Contractor Special Website. You’ll see it there. That’s what you’re looking for. It’s mobile friendly, modern, fast, bullet proof, BEAUTIFUL, cutting edge, DONE FOR YOU, and practically free! You’ll love this one. Check it out.Of course, if you’re not a masonry contractor, we have very similar websites, but in your specialty. So…check it out.OKAY, TEAM.    HANG ON, BUCKLE UP… LISTEN UP,  AND PREPARE TO MOVE UP. And now, Episode 19Looking Forward by Knowing the Past                                               …Remembering The Rest of the StoryBy Coach Gary Micheloni “Those who do not learn from history are condemned to repeat it.” (Winston Churchill, 1948 and George Santayana, 1905)For absolute certainty, there will be no shortage of articles and messages this time of year about “20-20 vision” and that sort of thing! But I ask you to invest a few moments right now and look at my little offering, because it just might be super-significant for you in this uncertain world and industry we find ourselves. Stuff always happens but you need to hang in there because ‘the rest of the story’ might just be right around the corner… to the part where the cavalry arrives and the good guys win. That’s the theme for the New Year because that’s my hope and expectation. Check it out.For the past 20+ years now I have been meeting for breakfast with the same group of guys the first Saturday of each month. It is amazing to me the amount of wisdom coming from them, on all sorts of subjects and ideas, and I hope you have the same kind of people in your life. They are among my most important mentors— my coaches.So, when “Coach Mark” approached me and said that our group of guys would be meeting on December 7th next and wondered if I might want to share something about the significance of that day. I agreed, provided we could go into the lessons learned and the leadership attached to that significant day. What does it all mean--for that time, and for ours, going forward?President Franklin D. Roosevelt summed up things this way: “Yesterday, December 7, 1941, a date which will live in infamy, the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan...I regret to tell you that many American lives have been lost. In addition, American ships have been reported torpedoed on the high seas between San Francisco and Honolulu…”Pretty bad stuff, right? But let’s not miss “the rest of the story.” Is the cavalry on its way? Is there going to be a ‘rest of the story?’ Let’s take a look.Those two sentences from FDR were the facts, and they are terrible. But those facts are only part of the story, which is far more profound, much larger, and more significant. The story does not end there. In fact, it doesn’t even begin there! Because where it actually begins has everything to do with — not where it ends, but where it is heading. You knowing what that heading is, has everything to do with how your business, community, and family grow, We’re talking about the history of our country because it is the ...
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    21 m
  • Ep 18 The Original 9/11 -- The War that Started the 'War' about "The Star Spangled Banner"

    Ep 18 The Original 9/11 -- The War that Started the 'War' about "The Star Spangled Banner"
    Sep 1 2021
    COACH GARY HERE. THIS EPISODE OF THE ‘BRICK AND BLOCK PODCAST’ FEATURES THE AUDIO VERSION OF MY September 2021 COLUMN written for MASONRY MAGAZINE. YOU PROBABLY KNOW THE COLUMN AS ‘FULL CONTACT PROJECT MANAGER’. THE TITLE OF THE COLUMN YOU ARE ABOUT TO HEAR IS: The Original 9/11 -- The War that Started the ‘War’ about the “Star Spangled Banner” Team—  WOKE folks, easily triggered by things patriotic, you better not listen to this podcast! Now…a clarification: all you are going to hear is pure history. However, American history can trouble some people. In fact, in their words, they are “triggered” by things with which they disagree, and much prefer revisionist history. You won’t get that here. What you will get is some sobering truth, particularly in this month of September as we recall the horrible events of 9/11/2001. But my contention is that the original 9/11 occurred some 200+ years ago…a huge wakeup call back then which we should remember to this day.  All considered, in some respects, this might be one of the most important podcasts I’ve ever done. But, then again…all of my podcasts are important! So…dig in! We begin immediately,     and by immediately,   I mean once I remind everyone that you can find our website at BRICK AND BLOCK PODCAST DOT COM (repeat). I’m a big proponent of having  websites that support your business, and I’ve got an excellent example of one: Masonry Contractor Special Website. You’ll see it there. That’s what you’re looking for. It’s bullet proof, BEAUTIFUL, cutting edge, DONE FOR YOU, and practically free! You’ll love this one. Check it out.Of course, if you’re not a masonry contractor, we have very similar websites, but in your specialty. So…check it out. And now, Episode 18, “The Original 9/11The War that Started the ‘War’ about the “Star Spangled Banner” By Coach Gary Micheloni   OKAY, TEAM.    HANG ON, BUCKLE UP… LISTEN UP,  AND PREPARE TO MOVE UP. TRANSCRIPT Title: “The Original 9/11”…the War that Started the ‘War’ about “The Star Spangled Banner”by “Coach Gary” Micheloni Note from ‘Coach Gary’: I’m writing this column about halfway between the 4th of July and September 11th. Patriotic juices are flowing through my veins. But…I am just about boiling mad. Guess I’d better explain. Some people today claim that the national anthem of the USA, “The Star Spangled Banner” is outdated, unacceptable—or worse! They maintain that it has some racist lyrics (verse #3), so the whole thing should be thrown out. Haven’t we heard that in the news lately? Yet, how many of us (actually) know what the troubling words are which seem to be the focus of the malicious, the malcontents, the people espousing those asinine attitudes of today? More importantly, how many of us truly know the story behind the anthem’s creation? Stay tuned, because there’s a huge ‘gotcha’ in the story—one that most certainly will never be mentioned by these troublemakers.This lousy attitude is recent, unreasonable, unacceptable, and threatens our country—not to mention our jobsites--where we have skilled employees of every color, speaking varied languages, from diverse people groups, all with different cultures. Yet, we are still held together by the glue that is the very mortar of the American Dream. The true story behind the story should educate those who may once have been ignorant of it--but can now embrace our great country and its history. On the other hand, the troublemakers will likely remain ignorant, if only because it conflicts with their narrative. This is a safety issue, a morale issue, an educational dilemma, and a grammatical nightmare. In my mind, it’s an unleashed, out-of-control freight train heading for a sleepy town. I see it, but can’t stop it, and all I can do is yell out a warning.  Thus begins my 9/11 column, because I fully intend to yell!  “Let’s Roll!”Let’s not be ignorant of history. Certainly, we should never allow so-called revisionist history. We should investigate, and so I have. And, as the late broadcaster, Paul Harvey, used to say on the radio...here is the rest of the story! Here it is: the unvarnished truth…the rest of the story. The US and Britain were at war-- the War of 1812, which lasted until early 1815. Britain had been imposing a type of trade embargo against the U.S., which was rejected by America. Negotiations were going nowhere. The U.S. declared war against Britain June 18, 1812. Once again, we took on the mightiest military power on the globe, largely because it was impacting our economic and other freedoms. Unfortunately for the British, they were currently involved in a war with France, so they couldn’t fully commit forces against America. Thus, America got off to a pretty good start. Then, in April 1814 the British defeated Napoleon, and quickly turned their attention fully against the U.S. The ...
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    16 m
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