In this episode, we chat with Jennifer Martin, executive director of Shop Local Raleigh, about her journey from Florida to Raleigh and her mission to support local businesses. Jennifer discusses how she and her team partner with various local enterprises — from restaurants and boutiques to media companies and health spas — to help them thrive. She highlights the importance of shopping local for the community and economy and shares insights on how Shop Local Raleigh aids businesses in marketing, strategy, and networking. Additionally, Jennifer touches on major events organized by Shop Local Raleigh, like Brewgaloo and Falling for Local, and offers valuable advice for aspiring entrepreneurs looking to start a business in the area. Join us to learn more about the vibrant local business scene in Raleigh and the efforts to promote and sustain it.

00:00 Introduction to Local Business Champion

01:29 Jennifer Martin's Journey to Raleigh

03:55 The Importance of Shopping Local

09:36 Supporting Local Businesses: Challenges and Strategies

12:53 Future of Raleigh's Business Landscape

19:42 Starting a Business in Raleigh

22:10 Shop Local Raleigh's Major Events

25:28 Craft Beer Delivery Challenges and Industry Trends

26:36 Expanding the Festival Footprint

27:38 Creating Family-Friendly Events

29:13 Planning Massive Events

32:04 Rain or Shine: Event Resilience

33:24 Local Favorites and Personal Preferences

37:45 Supporting Local Businesses

40:03 Finding Shop Local Raleigh Online