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Ever found yourself swearing off alcohol only to cave in a moment of weakness? That dreaded "fuck it button" moment is something both of us know intimately—and it's exactly what we're tackling in this raw, unfiltered conversation about the cycle of drinking, quitting, and drinking again.

Ali opens up about her journey through hypnotherapy to address the root causes of her drinking—feelings of unworthiness and abandonment—only to face a critical test at a colleague's wedding where champagne flutes and old habits threatened everything she'd worked for. Meanwhile, Meg shares how five months of sobriety in 2018 evaporated with one impulsive decision on Valentine's Day, leading to two more years lost to alcohol.

What makes this episode different from typical sobriety talk is our focus on practical strategies that actually work in those crucial moments when willpower isn't enough. From "surfing the urge" techniques that help you ride out cravings to finding unexpected accountability partners (Ali's daughter became her unlikely ally), we share the real tools that finally helped us break free after countless attempts.

The most powerful insight? Your motivation to quit has to become bigger than your reason to drink. For Meg, it was visualizing where her life would be in one, five, and ten years if she continued drinking. For Ali, it was recording a brutally honest video to herself after a relapse. Whatever your motivation, we're here to remind you that everyone who's successfully quit has likely hit the fuck-it button multiple times along the way. The only way you won't succeed is if you stop trying.

Feeling stuck in the cycle? Listen in, grab some tools, and remember—you're choosing yourself when you choose sobriety. And that's worth fighting for.

Contact Us:

https://www.meganwebb.com.au/podcast-1

Ali

insta: https://www.instagram.com/idontdrinkfullstop/

Meg

website: https://www.meganwebb.com.au/

insta: https://www.instagram.com/meganwebbcoaching/

bookclub: https://www.alcoholfreedom.com.au/unwinedbookclub

Connect AF: https://www.elizaparkinson.com/groupcoaching