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Brave Ideas

Brave Ideas

De: Caleb Parker
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**Announcing our rebrand to Brave Ideas starting with the upcoming mini-series dropping January 2025.** Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates.

www.braveideas.mediaBrave Corporation Ltd.
Economía Gestión y Liderazgo Liderazgo
Episodios
  • The Lost World of Office Real Estate
    Jun 17 2025

    For decades, office real estate has operated in a stable—but rigid—ecosystem built around the long-term lease. I often joke that it’s a Lost World—a closed system that evolved under specific, isolated conditions. The lease shaped everything: how buildings were financed, how risk was underwritten, and how value was calculated.

    But the issue with Lost Worlds is that while they’re highly specialized, they’re also fragile. Even small changes can break the system.

    If the office market is a Lost World, then flexible leasing is its First Contact event—the moment when an isolated system encounters something fundamentally new and incompatible. Tenants are demanding more flexibility and better amenities—and they’re often willing to pay a premium for it.

    But owners, stuck in legacy systems, struggle to meet that demand.

    The Problem: How Flex Is Valued

    The challenge lies in how we value flexible leasing. Standard models like Direct Capitalization are designed to handle leases—not licenses—and assume predictable, fixed income. Because valuers rely on comparable sales, and comps reflect what investors are underwriting, we’re stuck in a loop:

    No one underwrites flex differently, so nothing trades differently. If nothing trades differently, nothing gets valued differently.

    It’s a Catch-22.

    📺 Watch: Circular Reference – CRE Valuations & Sale Prices

    The Solution: A New Model (From Other Industries)

    The good news? This is a solved problem—just not in real estate.

    Other sectors like insurance have been here before.

    Take mining for example. Mining involves big upfront investments followed by uncertain, variable cash flows over time.

    Sound familiar? Swap out commodity prices and ore grades for desk rates and occupancy levels, and you have the same core valuation challenge.

    The valuation method all the industries facing potential volatility have adopted?

    The Expected Value Method—a probabilistic approach that models cash flow volatility directly, rather than papering over it with crude discount rate adjustments.

    What We Need: Data + Tools

    Of course, this is easier said than done. There are two major challenges:

    1. Better dataWe need to shift from relying solely on market transaction data to using real operational data. But that data is fragmented:

    * Operators understand costs and occupancy patterns.

    * Service providers can track utilization and performance.

    * Platforms and tools can help benchmark and analyze.

    2. Better toolsOnce we have the data, we need the tools to model it. That’s why I co-founded ReturnSuite—to give landlords and investors a way to build and understand probabilistic cash flow models that reflect reality and unlock capital.

    Our Future is in Our Control

    Valuers won’t lead this shift—and they shouldn’t. Their job is to follow the market. But we—the landlords, operators, and investors—are the market. If we start underwriting differently, valuations will follow.

    This was the focus of the Brave Ideas talk I gave in London earlier this year:“The New Era in Office Valuations: A Collaborative Approach.”

    As always, if you’re curious about the models or want to chat, I’d love to hear from you.

    About the authorSam Gamble is the co-founder of ReturnSuite, a modern cash flow modeling platform for commercial real estate. A former landlord and flex space operator, he now helps owners, investors, and lenders model flexible income, justify value, and unlock financing.

    👉 Connect with Sam on LinkedIn to continue the conversation.



    Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe
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    31 m
  • Office real estate's fully integrated tech stack
    Apr 14 2025

    Introducing NCG Spark — a powerful new solution designed to accelerate enterprise speed-to-market. From strategy to space, Spark helps you make faster, smarter real estate decisions backed by data and delivered with precision.

    Learn more



    Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe
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    1 m
  • How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint
    Mar 5 2025

    A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event

    presented by ReturnSuite

    (Watch the full length video on Youtube)

    How can office landlords balance flex and stability?

    In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker talks with with Andrew Dunn, Vice President for the world's largest landlord, Brookfield Properties, to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex space across multiple global markets. Andrew discusses how their strategy is evolving and the importance of stability in an increasingly flexible office landscape.

    💡 Key Topics Discussed:

    ✅ How Brookfield’s hybrid lease model combines fixed rent with performance-based incentives, aligning landlord and operator interests.

    ✅ Why stability is crucial for growing Brookfield's flex space portfolio.

    ✅ Insights into the future of coworking and how corporate demand is influencing flex space growth.

    ✅ How Brookfield views hybrid leases as essential for scaling flex spaces in large office buildings.

    Who should isten?

    ➡️ Landlords looking to innovate with hybrid leases and flex spaces
    ➡️ Co-working operators and tenants in the flex space market
    ➡️ Investors interested in the future of office real estate

    If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway!

    Links:

    • Connect with Andrew Dunn
    • Learn about Brookfield Properties
    • Follow Caleb on LinkedIn
    • Subscribe to our Brave Ideas Newsletter

    This mini-series is presented by ReturnSuite:
    Software that simplifies complex cash flow modeling for modern real estate companies.



    Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe
    Más Menos
    32 m
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