Branded Impact Podcast #4 | with Allie Tallman, Founder of Nourished Routes

In this episode, Jo sits down with Allie Tallman, a registered dietitian and founder of Nourished Routes, who has helped thousands of women ditch yo-yo dieting and finally feel confident in their bodies. Allie shares her journey of building a business rooted in clarity, consistency, and authenticity while juggling motherhood and entrepreneurship.

From creating a brand that truly feels aligned to overcoming perfectionism (in health and business), Allie’s story is packed with insights for anyone ready to show up, serve, and grow on their terms.

🔑 What You’ll Learn 💡 Why showing up imperfectly online is the key to building trust and community 🌿 How to create a brand that aligns with your core values—not what you think others expect ⚡️ The power of personal storytelling in attracting clients who feel like old friends 🍏 Why progress beats perfection in both your wellness journey and your brand

🧲 This episode is for: Women entrepreneurs, wellness professionals, and founders are craving more authenticity, confidence, and connection in their online presence.

📇 Connect with Allie & Nourished Routes: 🌐 Website → nourishedroutes.com 📸 Instagram → @nourishedroutes

LinkedIn → https://www.linkedin.com/in/allison-tallman-ms-rdn-cnsc-60a4bb58/

Facebook → www.facebook.com/nourishedroutes

Pinterest →https://www.pinterest.com/nourishedroutes/

Freebies:

Free Metabolism Boosting Masterclass & Meal Plan: If you're ready to learn how to break free from yo-yo diets, shed the weight to feel more confident in your body, and boost your metabolism for more energy than ever, check out my free masterclass! I'll share the proven 3-step process that I've used to help hundreds of women achieve lasting results. Plus, you'll get a free meal plan to kickstart your journey. Watch now and grab your free metabolism-boosting meal plan by clicking here.

Apply for individualized nutrition coaching: If you're ready to take it to the next step and work together, apply to work with me here.

For more metabolism-boosting tips and recipes, follow me on IG here.💌 Join the Rebrand Era:

✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with o using the link: https://brandingbyjo.com/contact

#WomenInBusiness #AuthenticBranding #PersonalBranding #WellnessEntrepreneur #ProgressOverPerfection #DitchYoYoDiets #BrandedImpactPodcast #AlignedBrand #BrandConfidence #NourishedRoutes

Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

• 👟 How identifying an underserved market led to a purpose-driven business

• 🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

• 💡 How grassroots marketing and brand ambassadors fuel organic growth

• 👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

• • LinkedIn YES! Athletics: https://www.linkedin.com/company/yes-athletics/

  💌 Join the Rebrand Era:✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with Jo use link: https://brandingbyjo.com/contact

• 10% off using code BRAND

  #WomenInBusiness #FemaleFounders #ProductInnovation #GirlsInSports #FaithOverFear #BrandedImpactPodcast #PurposeDrivenBranding #AuthenticEntrepreneurship #GrassrootsMarketing #WomenSupportingWomen

Branded Impact Podcast #2 | with Ashley Fritchie, Founder of Puddle and Bloom

In this episode, we welcome Ashley Fritchie, the founder of Puddle and Bloom Tech Marketing, who transformed her burnout into a purpose-led business helping women show up confidently online.

Ashley shares her journey from working 100-hour weeks to building a remote business centered on freedom, intention, and impact. She breaks down why custom websites outperform templates, the most common mistakes service-based businesses make, and how personal branding (yes, including that brand photoshoot you’ve been putting off) plays a critical role in building trust.

🔑 What You’ll Learn

• 🧩 Why custom websites matter more than you think — and how to make yours work for you

• 💻 How one med spa doubled its success after ditching a broken website

• 💸 Why investing in your digital presence isn’t optional (plus, affordable ways to start small)

• 📸 The secret sauce behind brand photos and personal branding that truly connects

🧲 This episode is for: Coaches, creatives, service providers, and aspiring founders are ready to upgrade their digital presence and attract aligned clients with confidence.

📇 Connect with Ashley & Puddle and Bloom:

• Instagram: https://www.instagram.com/petalandbloomtechmarketing/

• Website: https://petalandbloomtechmarketing.com/

• Facebook: https://www.facebook.com/PetalandBloomTechMarketing

• Linkedin: https://www.linkedin.com/in/ashleyfritsche/ and https://www.pinterest.com/websitesforwomen/

• • Resources: https://petalandbloomtechmarketing.com/resources

  💌 Join the Rebrand Era:

  ✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with Jo using the link: https://brandingbyjo.com/contact

  #WebsiteDesign #WomenInBusiness #DigitalPresence #BrandPhotos #PersonalBranding #CustomWebsites #BurnoutToBusiness #BrandedImpactPodcast #TechForCreatives #ServiceBasedBusiness #PuddleAndBloom #AuthenticBranding

Branded Impact Podcast #1 | with Jo Espejo

Welcome to the very first episode of the Branded Impact Podcast! ✨In this solo episode, Jo Espejo — founder of Branding by Jo — shares her journey from hiding behind the screen to becoming the confident, visible face of her brand.

She dives into 3 powerful branding truths that helped her shift how she shows up, serves, and leads a purpose-driven business:

🔑 What You’ll Learn:

• 🤝 Why your brand is the bridge between your value and others’ trust

• 👁️‍🗨️ How strategic visibility builds real authority (even if you’re camera-shy)

• 🚫 The hidden cost of copying others — and how authenticity attracts growth

🧲 This episode is for:

Entrepreneurs, coaches, and creatives are ready to stop hiding and build a magnetic, aligned, and confident brand.

📇 Connect with Jo:

• Website → https://brandingbyjo.com

• Instagram → https://instagram.com/brandingbyjo

• Facebook: https://www.facebook.com/brandingbyjo

• • Pinterest: https://www.pinterest.com/brandingbyjo/
  • LinkedIn: https://www.linkedin.com/in/jocelynespejo/ and https://www.linkedin.com/company/brandingbyjo

• 💌 Join the Rebrand Era:

  ✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with Jo use link: https://brandingbyjo.com/contact

  #PersonalBranding #BrandStrategy #CreativeEntrepreneur #AlignedAndMagnetic #VisibilityMatters #AuthenticBranding #BrandingPodcast #PurposeDrivenBusiness #ConfidenceOnCamera #RebrandEra