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In this week’s episode of Branded & Booked, it’s just the two of us, Kailee & Tina, chatting all about how branding influences our everyday decision-making, especially when it comes to shopping. 🛒✨

We explore:
🛍 How strong branding sways what we buy (even when we don’t realize it)
🌍 The way branding looks and feels across different countries
📰 A few current branding news headlines that caught our attention
🤔 Why emotional connection plays a bigger role than logos or colors

Branding is everywhere—and whether you're building a brand or just living in the modern world, it's shaping the way you interact, shop, and choose. Tune in for a fun, insightful convo on how it all works behind the scenes.

🎧 Listen now on your favorite podcast platform!

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This week on the podcast, we’re joined by Jamie Williams, a licensed clinical social worker, addiction counselor, and the founder of REshape. We have a really powerful and expansive conversation about what it really means to grow through the hard stuff.

Jamie shares parts of her personal story with substance use and mental health (and how those experiences shaped her mission), but this episode is really about how we can reshape our paths through creativity, curiosity, and intuition. Her perspective is so grounded and real. She reminds us the importance of listening to yourself and keep choosing alignment.

We talked about:

• Creative self-expression as a healing tool
• Recording videos while struggling and speaking to your future self
• Turning challenging experiences into meaningful work
• Empathy as a strength (not a weakness!)
• The ripple effect of personal growth on our communities

And if you or someone you know is struggling with substance use, please reach out. The SAMHSA National Helpline is free, confidential, and available 24/7 at 1-800-662-HELP (4357).

This episode is for anyone who’s been through something hard, is still in it, or wants to make a real impact without losing themselves along the way.

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Connect with Jamie:

Instagram: @Jamiesalina1111 / @reshapeminds

Website: Reshapeminds.org

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Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds

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In this episode, we’re talking about something that doesn’t get nearly enough credit: REST. Real rest. The kind that refills your cup and actually makes space for better ideas, smoother projects, and more aligned work.

Rest as a business strategy... 🤔 We talk about what it looks like to let play and rest be a real part of your schedule. Plus, why it’s not just a luxury, but usually the thing that brings the biggest breakthroughs!

As the perfect example, we share how Tina is getting ready for London (lucky!), and we’re sharing how travel and time off have surprisingly led to more business!

We also get into:

• Different kinds of rest that aren’t just scrolling or zoning out
• Why our brains need space to be creative
• What we’ve noticed in our own businesses when we stop trying to force things
• How to plan your week without getting stuck in strict routines

We wrap the episode with some fun design headlines, including a very questionable tomb design, some AI controversy, and a new health brand that actually thought about aesthetics (finally!).

So, take a break from what you're doing, kick back, and listen to this episode while you relax and rest. 🎧

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Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds

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In this episode, we’re so excited to chat with Megan Gersch, a creative director and brand/website designer, who has worked with some of the most well-known names in the entertainment industry (Netflix, Regent Theater, KCRW Radio, and Live Nation). She shares what it *really* looks like to build a brand that stands out and feels like you. 💥

Learn about how to build websites that actually convert, what it means to lead your clients instead of just saying yes to everything, and why the creative risks are often the most rewarding. 💻

We dive into:

• Megan’s journey from Live Nation to building her own design business
• How to play into branding without losing strategy
• What to do when your creative vision doesn’t match the client’s
• Why 'beige' brands are fading and personality-packed visuals are on the rise
• Website must-haves for conversion
• Staying visible without burning out

It was such a fun and refreshingly real conversation about creating work that actually reflects who we are. Take a listen - you'll definitely be inspired!! ✨

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Connect with Megan:

Instagram/Threads: @megangersch

TikTok: @megan.gersch

Website: megangersch.com/

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Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds

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This week, Kailee and Tina have a highly-requested episode about something we all face: discomfort. Whether it’s conflict in business, setting boundaries, or even asking a friend to show up on time, we’re sharing how to get more comfortable with the uncomfortable.

We talk about:

• The power of responding vs. reacting
• How small choices (like using the airplane bathroom!) can shift your comfort zone
• Why taking calls instead of texts can lead to deeper, more authentic communication
• What to do when conflict comes up; and how sometimes the best move is walking away
• The reminder that taking a step back is beneficial for you AND your clients

Plus, we share how an uncomfortable boundary-setting moment turned into the start of our friendship. ⏰

So if you’re craving less pressure and more peace in both your personal and business life, this episode is definitely for you!

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Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds

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It's no secret that we are always encouraging new ways to enjoy what you do in your business, so we knew having Christine Blosdale on the show was going to bring you some of the best tips for marketing your business!

Christine, The Expert Authority Business Coach. She is a five-time #1 bestselling author and doesn't just coach—she ignites. With a background in marketing, broadcasting and public speaking, Christine has a unique gift for elevating entrepreneurs, coaches and authors to achieve remarkable success. Being a media personality for over 25+ years and working with industry giants like America Online and Microsoft, she's worked with the best to bring out your best.

Together we talk about:

• Outside of the box thinking when it comes to marketing
• How to channel creativity that feels fun to you
• New spaces you can explore repurposing your content

+ Christine shares an exciting moment in her career where someone famous was consuming her content without her even knowing it!

Connect with Christine:

ExpertAuthorityCoach.com

Book a complimentary strategy session

FREE Gift: The Top 10 Things To Do To Promote Your Business

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Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds

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Kailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo.

From Wicked's 400+ brand collaborations to the Duolingo Owl’s dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!

We also talk about:

• What these big campaigns did so effectively - and how to make it work for your brand
• Why showing up a lot is NOT too much (and is actually necessary)
• The power of humor, collaboration, and creating something people remember
• How to make your business feel more alive, even if you're not a creative brand
• Using characters, catchphrases, and visuals to build recognition over time

Whether you’re a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way. 🐸

✨ Follow us @brandedandbookedpodcast

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Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds

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As an entrepreneur, it’s easy to fall into the trap of urgency - constantly moving and constantly reacting. But what if slowing down was actually the key to success?

In this episode, we're joined by the lovely Janie Seecharan, yoga instructor, coach, and owner of Ignite Your Flow Yoga & Wellness. We talk all about the deep work of self-care, the importance of embodiment, and how yoga can transform the way you run your business.

We dive into:

• Why putting your health before your business makes your business stronger.
• How yoga is more than holding poses.
• Overcoming old habits of urgency vs. handling things with grace.
• How burnout affects every aspect of your life.
• The importance of building a supportive community.

We also talk about simple ways to bring yoga into your daily life, on and off the mat. So if you're ready to run your business with more ease, grace, and alignment, this episode is for you! 🙏

Connect With Janie:
@igniteyourflow
igniteyourflowyoga.com

✨ Follow us @brandedandbookedpodcast

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💜 Connect with Kailee

🧡 Connect with Tina

Special thanks to my OBM, Andrea: dreamlifeconnection.com

Episode Music: QubeSounds