Brand and Butter Podcast Por Tara Ladd arte de portada

Brand and Butter

Brand and Butter

De: Tara Ladd
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The straight-talking branding podcast for leaders who refuse to settle.

Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.

Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk about what actually makes brands stick.

Tara Ladd is the founder of Your One and Only, who design brands that breathe with culture through psychology, strategy, and design.

© 2025 Tara Ladd Ciencias Sociales Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Memory Matrix: Why Customers Forget Your Brand

    The Memory Matrix: Why Customers Forget Your Brand
    Jul 7 2025

    In this episode I'm cracking open the concept of the 'Memory Matrix,' touching on how customers process and remember branded information. I discuss the importance of visual identity, emotional connections, and cultural memory in branding. This taps into the need for brands to focus on recognition over recall and how neurodiversity can influence design thinking. The conversation (as always) touches on the evolving landscape of brand design in the age of AI, highlighting the significance of understanding memory formation in creating brands that people care about.

    Grab our Market Advantage Gap Workbook for $67 here
    Not ready, check out our Gap Strategy 5 Day Email Series here

    Send us a text

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
    Más Menos
    21 m
  • Straps Off, Personality On: The Hackerlily Story with Laura Campbell

    Straps Off, Personality On: The Hackerlily Story with Laura Campbell
    Jun 24 2025

    Laura Campbell was sick of pretending parenting was picture-perfect. Living with rheumatoid arthritis while raising two young children, she couldn't find a baby carrier that worked for her body, lifestyle, or style. Her solution? Design one herself – and build a brand that celebrates the messy, authentic reality of parenting.

    In this episode, Laura shares her journey building Hackerlily, and how finding the right brand strategy transformed her business trajectory and messaging. We dive into the creative process she took with me at Your One and Only, and discuss her expansion plans, including retail partnerships, international distribution, and product line extensions – all made possible by establishing strong brand foundations that can scale. This conversation offers some gems on authenticity, strategic design, and building a business that resonates with your true audience.

    Reach Laura:
    Visit: hackerlily.com
    Instagram: @_hackerlily
    Linkedin: Laura Campbell

    Send us a text

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
    Más Menos
    1 h
  • AI Won't Steal Your Creative Job, But People Who Use It Might

    AI Won't Steal Your Creative Job, But People Who Use It Might
    Jun 18 2025

    Every generation freaks out about new technology, and AI is just our version of the social media panic from 2007. While everyone's losing their minds about robots taking creative jobs, they're missing the real story... our brains literally evolve with technology through neuroplasticity, which means we're not the same humans who thought Facebook was "just a phase."

    In this episode, I dive into why fighting tech evolution is like fighting gravity, how I use AI to amplify (not replace) my 18 years of brand experience, and why the creatives who'll completely own it are those who understand that AI is basically the world's most enthusiastic intern - brilliant at execution, hopeless at strategic thinking.

    Send us a text

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
    Más Menos
    27 m
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